go-to-market-strategy

go-to-market-strategy is a skill for Claude Code, Codex from Avyayalaya/agent-prime. It costs 70 tokens per session (19,417 once invoked), scanned A, original, MIT.

A method for planning how a product enters a market and gains its first customers. It covers target groups, sales and marketing channels, launch stages, positioning, pricing checks, and success conditions.

In plain words
What is it for?
Choosing a first market segment, comparing acquisition channels, planning a launch sequence, assessing readiness, validating pricing, and defining launch metrics.
Why use it?
It helps replace vague launch plans with a tested route to early customers, including clear checkpoints for continuing, changing direction, or stopping.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument; mentions Codex.

Good fit Choosing a first market segment, comparing acquisition channels, planning a launch sequence, assessing readiness, validating pricing, and defining launch metrics.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/avyayalaya/agent-prime/go-to-market-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Avyayalaya/agent-prime --skill go-to-market-strategy
Clone the repo
git clone --depth 1 https://github.com/Avyayalaya/agent-prime

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for go-to-market-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/avyayalaya/agent-prime/go-to-market-strategy/github.svg)](https://agentmods.dev/skills/avyayalaya/agent-prime/go-to-market-strategy)
Your own site
<a href="https://agentmods.dev/skills/avyayalaya/agent-prime/go-to-market-strategy"><img src="https://agentmods.dev/badge/skills/avyayalaya/agent-prime/go-to-market-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for go-to-market-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/avyayalaya/agent-prime/go-to-market-strategy"><img src="https://agentmods.dev/badge/skills/avyayalaya/agent-prime/go-to-market-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 70 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 19,417 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00070 $0.19417
Opus 5 $0.00035 $0.09709
Sonnet 5 $0.00014 $0.03883
Haiku 4.5 $0.00007 $0.01942

Measured 12d ago against content hash 8d3edf8a7b90, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

go-to-market-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

shared/toolkits/skills/go-to-market-strategy/SKILL.md · 1,213 lines

How it starts

The opening of the file, as written. The whole thing — 1,213 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Purpose

Produce an elite-tier go-to-market strategy document that identifies the market wedge, selects and scores beachhead segments, designs channel strategy with unit economics, sequences launch phases with gates and kill criteria, positions against competitors, and defines success metrics with explicit failure conditions — a GTM strategy a PM cannot produce unaided. The output is a GTM Strategy Document — not a launch checklist, but a structural argument for how to win the first customers and compound from there.

When to Use / When NOT to Use

Use this skill when:

  • Launching a new product or feature into a market (new or existing)
  • Entering a new market with an existing product
  • Pivoting an existing product's GTM motion (e.g., sales-led to product-led)
  • Evaluating whether a market entry is viable (go/no-go decision)
  • Designing channel strategy with unit economics constraints
  • Planning launch sequencing with explicit gates and kill criteria
  • Assessing launch readiness before committing budget

Do NOT use this skill when:

  • You need a competitive analysis without a launch plan (use Competitive Market Analysis skill)
  • You need a product specification (use Specification Writing skill)
  • You need to validate a problem exists before solving it (use Problem Framing skill)
  • You need to run experiments to validate assumptions (use Metric Design & Experimentation skill)
  • You need a marketing campaign plan (this produces strategy, not execution assets)
  • The product is already at scale and you need retention/growth optimization (this is for market entry, not market defense)

Anti-inputs (what this skill does NOT handle):

  • Marketing copy, email sequences, or campaign assets (downstream of GTM strategy)
  • Pricing model design in isolation (pricing is one dimension of channel economics here, not the sole output)
  • Organizational design for GTM teams (team structure follows strategy, not the other way around)
  • International expansion playbooks (this covers market entry logic; localization is a separate discipline)

Read the full file on GitHub · 1,213 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 1,213 lines · 70 tokens per session scan A 8d3edf8a7b90

Subscribe to this mod's changes

go-to-market-strategy is a skill published in the GitHub repository Avyayalaya/agent-prime (8 stars, last pushed 3mo ago), licensed MIT. It adds 70 tokens to every session and 19,417 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

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