Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add Avyayalaya/pm-skills-arsenal --skill go-to-market-strategygit clone --depth 1 https://github.com/Avyayalaya/pm-skills-arsenalWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/avyayalaya/pm-skills-arsenal/go-to-market-strategy)<a href="https://agentmods.dev/skills/avyayalaya/pm-skills-arsenal/go-to-market-strategy"><img src="https://agentmods.dev/badge/skills/avyayalaya/pm-skills-arsenal/go-to-market-strategy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/avyayalaya/pm-skills-arsenal/go-to-market-strategy"><img src="https://agentmods.dev/badge/skills/avyayalaya/pm-skills-arsenal/go-to-market-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00070 | $0.20796 |
| Opus 5 | $0.00035 | $0.10398 |
| Sonnet 5 | $0.00014 | $0.04159 |
| Haiku 4.5 | $0.00007 | $0.02080 |
Grade A, and why
go-to-market-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
This is a copy
91% identical to go-to-market-strategy — 73 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.
How it starts
The opening of the file, as written. The whole thing — 1,284 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Purpose
Produce an elite-tier go-to-market strategy document that identifies the market wedge, selects and scores beachhead segments, designs channel strategy with unit economics, sequences launch phases with gates and kill criteria, positions against competitors, and defines success metrics with explicit failure conditions — a GTM strategy a PM cannot produce unaided. The output is a GTM Strategy Document — not a launch checklist, but a structural argument for how to win the first customers and compound from there.
When to Use / When NOT to Use
Use this skill when:
- Launching a new product or feature into a market (new or existing)
- Entering a new market with an existing product
- Pivoting an existing product's GTM motion (e.g., sales-led to product-led)
- Evaluating whether a market entry is viable (go/no-go decision)
- Designing channel strategy with unit economics constraints
- Planning launch sequencing with explicit gates and kill criteria
- Assessing launch readiness before committing budget
Do NOT use this skill when:
- You need a competitive analysis without a launch plan (use Competitive Market Analysis skill)
- You need a product specification (use Specification Writing skill)
- You need to validate a problem exists before solving it (use Problem Framing skill)
- You need to run experiments to validate assumptions (use Metric Design & Experimentation skill)
- You need a marketing campaign plan (this produces strategy, not execution assets)
- The product is already at scale and you need retention/growth optimization (this is for market entry, not market defense)
Anti-inputs (what this skill does NOT handle):
- Marketing copy, email sequences, or campaign assets (downstream of GTM strategy)
- Pricing model design in isolation (pricing is one dimension of channel economics here, not the sole output)
- Organizational design for GTM teams (team structure follows strategy, not the other way around)
- International expansion playbooks (this covers market entry logic; localization is a separate discipline)
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 1,284 lines · 70 tokens per session scan A b4ec679d7178
go-to-market-strategy is a skill published in the GitHub repository Avyayalaya/pm-skills-arsenal (6 stars, last pushed 3mo ago), licensed MIT. It adds 70 tokens to every session and 20,796 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 91% identical to go-to-market-strategy, differing in 73 lines, and is treated as a copy.
Other skills, from other repositories
go-to-market-strategy
Use when planning a product launch, market entry, or GTM strategy — segment selection, channel strategy, launch sequencing, pricing validation, competitive positioning, or launch readiness assessment. Encodes wedge identification, channel unit economics, launch gating, and failure criteria. Produces a GTM strategy…
GTM Strategist
Develop comprehensive go-to-market strategies for product launches and market entry.
porters-five-forces
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niche-positioning-brief
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Community Builder
Build and grow online communities with engagement strategies and growth tactics.
design-go-to-market-strategy
Use when launching a new product, entering a new market, or planning the commercialization approach for a startup or new business unit.