design-go-to-market-strategy

design-go-to-market-strategy is a skill for Claude Code from jeffreytse/grimoire-core. It costs 31 tokens per session (1,178 once invoked), scanned A, original, MIT.

A go-to-market plan explains which customers to target first, how to reach them, and how to build repeatable sales. Go-to-market means turning a product into a business with paying customers.

In plain words
What is it for?
Choosing an initial customer group, positioning a product, selecting sales or marketing channels, and planning expansion into wider markets.
Why use it?
It prevents a new product from trying to reach everyone at once, which can spread effort too thin and make its message unclear.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the grimoire-business plugin — 145 skills shipped together

Good fit Choosing an initial customer group, positioning a product, selecting sales or marketing channels, and planning expansion into wider markets.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jeffreytse/grimoire-core/design-go-to-market-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jeffreytse/grimoire-core --skill design-go-to-market-strategy
Clone the repo
git clone --depth 1 https://github.com/jeffreytse/grimoire-core

Made for: Claude Code.

Or install grimoire-business, the plugin that ships this one along with the rest of its 145 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for design-go-to-market-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/jeffreytse/grimoire-core/design-go-to-market-strategy/github.svg)](https://agentmods.dev/skills/jeffreytse/grimoire-core/design-go-to-market-strategy)
Your own site
<a href="https://agentmods.dev/skills/jeffreytse/grimoire-core/design-go-to-market-strategy"><img src="https://agentmods.dev/badge/skills/jeffreytse/grimoire-core/design-go-to-market-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for design-go-to-market-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/jeffreytse/grimoire-core/design-go-to-market-strategy"><img src="https://agentmods.dev/badge/skills/jeffreytse/grimoire-core/design-go-to-market-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 31 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,178 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00031 $0.01178
Opus 5 $0.00015 $0.00589
Sonnet 5 $0.00006 $0.00236
Haiku 4.5 $0.00003 $0.00118

Measured 9d ago against content hash 9eaff08477f8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

design-go-to-market-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/business/entrepreneurship/skills/design-go-to-market-strategy/SKILL.md · 64 lines

How it starts

The opening of the file, as written. The whole thing — 64 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Design Go-to-Market Strategy

Build a focused go-to-market plan that sequences customer segments, channels, and sales motions to achieve initial traction and scalable growth.

Why This Is Best Practice

Adopted by: Salesforce, HubSpot, Dropbox, Slack, and venture-backed B2B and B2C startups Impact: Geoffrey Moore demonstrated that 90% of technology startups that failed between 1985–1991 died in the "chasm" between early adopters and mainstream buyers — a failure of GTM sequencing, not product quality. Companies that followed segment focus (bowling pin strategy) showed 3–5x higher probability of crossing the chasm. Why best: Spreading GTM effort across all possible customers simultaneously dilutes resources, produces weak positioning, and generates no reference customers. Focused segmentation creates depth of presence that enables word-of-mouth and defensible market position.

Sources: Moore "Crossing the Chasm" (3rd ed., 2014); Scott "The New Rules of Marketing and PR" (2022); Salesforce "GTM Playbook" (2022)

Steps

  1. Define the beachhead segment — choose a single, specific customer segment to win first. Criteria: (1) they have the problem acutely, (2) they are reachable through a specific channel, (3) winning them creates references that unlock adjacent segments. Do not try to be everything to everyone.

  2. Write an Ideal Customer Profile (ICP) — for B2B: firmographics (industry, headcount, revenue, tech stack), triggers (events that make them ready to buy), and economic buyer identity. For B2C: demographics, psychographics, and behavioral triggers.

  3. Map the customer journey — document how the ICP becomes aware of the problem, evaluates solutions, makes a purchase decision, and achieves success. Identify where competitors win and where you have an advantage.

  4. Choose the primary acquisition channel — select one primary channel (content/SEO, outbound sales, paid acquisition, product-led growth, partnerships, events) based on where the ICP is reachable and your CAC budget. Don't run all channels simultaneously at launch.

Read the full file on GitHub · 64 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 64 lines · 31 tokens per session scan A 9eaff08477f8

Subscribe to this mod's changes

design-go-to-market-strategy is a skill published in the GitHub repository jeffreytse/grimoire-core (4 stars, last pushed 24d ago), licensed MIT. It adds 31 tokens to every session and 1,178 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.