campaign-planning-and-attribution

campaign-planning-and-attribution is a skill for Claude Code, Codex from BanibrataChatterjee/AwesomeSalesforceSkills. It costs 113 tokens per session (2,983 once invoked), scanned A, original, Apache-2.0.

A Salesforce marketing-planning guide for grouping campaigns and linking them to revenue. It explains attribution, which is the process of estimating how different marketing activities contributed to a sale.

In plain words
What is it for?
Use it to design campaign hierarchies, configure Customizable Campaign Influence, and interpret revenue attribution in B2B Marketing Analytics.
Why use it?
It helps teams avoid confusing campaign organisation with revenue measurement. It provides a basis for choosing an attribution approach and interpreting multi-touch results.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to design campaign hierarchies, configure Customizable Campaign Influence, and interpret revenue attribution in B2B Marketing Analytics.

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Install with agentmods
npx agentmods add skills/banibratachatterjee/awesomesalesforceskills/campaign-planning-and-attribution
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add BanibrataChatterjee/AwesomeSalesforceSkills --skill campaign-planning-and-attribution
Clone the repo
git clone --depth 1 https://github.com/BanibrataChatterjee/AwesomeSalesforceSkills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for campaign-planning-and-attribution

README.md
[![agentmods](https://agentmods.dev/badge/skills/banibratachatterjee/awesomesalesforceskills/campaign-planning-and-attribution/github.svg)](https://agentmods.dev/skills/banibratachatterjee/awesomesalesforceskills/campaign-planning-and-attribution)
Your own site
<a href="https://agentmods.dev/skills/banibratachatterjee/awesomesalesforceskills/campaign-planning-and-attribution"><img src="https://agentmods.dev/badge/skills/banibratachatterjee/awesomesalesforceskills/campaign-planning-and-attribution/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for campaign-planning-and-attribution

Your own site · 80×15
<a href="https://agentmods.dev/skills/banibratachatterjee/awesomesalesforceskills/campaign-planning-and-attribution"><img src="https://agentmods.dev/badge/skills/banibratachatterjee/awesomesalesforceskills/campaign-planning-and-attribution.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 113 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,983 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00113 $0.02983
Opus 5 $0.00056 $0.01491
Sonnet 5 $0.00023 $0.00597
Haiku 4.5 $0.00011 $0.00298

Measured 9d ago against content hash d12683330c54, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

campaign-planning-and-attribution scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/check_campaign_planning_and_attribution.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/admin/campaign-planning-and-attribution/SKILL.md · 203 lines

How it starts

The opening of the file, as written. The whole thing — 203 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Campaign Planning And Attribution

This skill activates when a practitioner needs to design Campaign Hierarchy structures for program-level ROI aggregation, configure Customizable Campaign Influence (CCI) attribution models in Salesforce, or interpret multi-touch revenue attribution data from MCAE B2B Marketing Analytics. It covers architecture decisions and configuration — not execution of individual campaigns or MCAE connector provisioning.


Before Starting

Gather this context before working on anything in this domain:

  • Confirm whether Customizable Campaign Influence is enabled: Setup > Campaign Influence > enable "Customizable Campaign Influence". This is org-level and cannot be reversed without data impact.
  • Confirm whether MCAE B2B Marketing Analytics Plus is licensed — this is required for time-decay and position-based (U-shaped) attribution models.
  • Determine the maximum hierarchy depth needed. Salesforce supports up to 5 levels. Deeper planning hierarchies require restructuring.
  • The most common wrong assumption: practitioners believe "Campaign Influence" and "Customizable Campaign Influence" are the same feature. They are not. Standard Campaign Influence uses auto-association rules; CCI requires explicit model configuration and cannot coexist cleanly with the standard version.
  • Campaign Hierarchy revenue rollups (Expected Revenue, Actual Cost, Num Leads, etc.) are updated on a schedule — they are NOT real-time. Do not treat parent campaign totals as live during active campaigns.

Core Concepts

Campaign Hierarchy and Revenue Rollup

Campaign Hierarchy allows up to 5 levels of parent-child Campaign records. A "Program" sits at or near the top; individual "Tactics" (webinars, emails, ads) sit at lower levels. When a child Campaign has Actual Cost, Expected Revenue, or member count populated, Salesforce automatically rolls these up to every ancestor via scheduled batch processing. Rollup fields on the parent Campaign include:

  • NumberOfLeads / NumberOfConvertedLeads
  • NumberOfContacts / NumberOfResponses
  • AmountAllOpportunities / AmountWonOpportunities
  • ActualCost (summed from children)

Read the full file on GitHub · 203 lines

Files

What ships with it

6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 203 lines · 113 tokens per session scan A d12683330c54

Subscribe to this mod's changes

campaign-planning-and-attribution is a skill published in the GitHub repository BanibrataChatterjee/AwesomeSalesforceSkills (3 stars, last pushed 4mo ago), licensed Apache-2.0. It adds 113 tokens to every session and 2,983 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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