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customer-journey-mapping

customer-journey-mapping is a skill for Claude Code from bjorn-ingmanson/thefroject-plugins. It costs 68 tokens per session (1,171 once invoked), scanned A, original, MIT.

A framework for mapping how customers move from first discovering a product through evaluation, purchase, onboarding, use, and renewal. It defines each stage, its owner, entry and exit conditions, and signals to monitor.

In plain words
What is it for?
Use it to document customer journeys and design support processes, customer-success playbooks, lifecycle emails, and feature priorities. It is especially described for business software delivered as a service.
Why use it?
It gives teams a shared view of the customer lifecycle instead of leaving marketing, sales, support, customer success, and product work disconnected.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the thefroject-customer-success plugin — 47 skills, 11 commands shipped together

not rated 1repo 4mo ago A scan 68 tokens original MIT

Good fit Use it to document customer journeys and design support processes, customer-success playbooks, lifecycle emails, and feature priorities. It is especially described for business software delivered as a service.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/bjorn-ingmanson/thefroject-plugins/customer-journey-mapping
View source ↗ bjorn-ingmanson/thefroject-plugins
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add bjorn-ingmanson/thefroject-plugins --skill customer-journey-mapping
Clone the repo
git clone --depth 1 https://github.com/bjorn-ingmanson/thefroject-plugins

Made for: Claude Code.

Or install thefroject-customer-success, the plugin that ships this one along with the rest of its 47 skills, 11 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-journey-mapping

README.md
[![agentmods](https://agentmods.dev/badge/skills/bjorn-ingmanson/thefroject-plugins/customer-journey-mapping/github.svg)](https://agentmods.dev/skills/bjorn-ingmanson/thefroject-plugins/customer-journey-mapping)
Your own site
<a href="https://agentmods.dev/skills/bjorn-ingmanson/thefroject-plugins/customer-journey-mapping"><img src="https://agentmods.dev/badge/skills/bjorn-ingmanson/thefroject-plugins/customer-journey-mapping/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-journey-mapping

Your own site · 80×15
<a href="https://agentmods.dev/skills/bjorn-ingmanson/thefroject-plugins/customer-journey-mapping"><img src="https://agentmods.dev/badge/skills/bjorn-ingmanson/thefroject-plugins/customer-journey-mapping.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,171 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00068 $0.01171
Opus 5.5 $0.00027 $0.00468
Sonnet 5.5 $0.00014 $0.00234
Haiku 4.5 $0.00007 $0.00117

Measured 2mo ago against content hash 1cb72665c226, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

customer-journey-mapping scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

customer-success/skills/customer-journey-mapping/SKILL.md · 104 lines

How it starts

The opening of the file, as written. The whole thing — 104 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Journey Mapping

Build a customer journey map covering awareness through renewal. The map is a working document that defines stages, signals, and ownership. CS playbooks, lifecycle marketing emails, support routing, and feature priorities all reference it.

Gather context

Ask if not provided:

  1. Product type — self-serve SaaS, sales-led SaaS, enterprise platform, marketplace, services.
  2. Sales motion — PLG (product-led), sales-led, hybrid.
  3. Touchpoints — what channels exist today (website, in-app, email, support, calls, community).
  4. Roles — who's involved (marketing, sales, CS, support, product, exec sponsor for enterprise).

Default lifecycle stages

For most B2B SaaS, the lifecycle has six stages. For self-serve/PLG, collapse stages 2-3.

Stage What happens Owner Key signal
Awareness Customer encounters the brand Marketing First touch (web visit, social, referral)
Evaluation Customer compares options Marketing/Sales Pricing/demo page visit, content engagement
Acquisition Customer commits Sales (or self-serve flow) Closed-won, trial signup, paid conversion
Onboarding Customer reaches first value CS / Support First key action completed
Adoption Customer integrates the product into work CS Steady-state usage pattern
Expansion / Renewal Customer grows or renews (or churns) CS / AM Renewal date hit; expansion deal opened

Some products add: Advocacy (post-renewal customer recommends, refers, gives testimonial). Worth a stage if the program is mature.

For each stage, document

  • Definition — one sentence.
  • Entry criteria — what specifically gets a customer into this stage (no ambiguity).
  • Exit criteria — what gets them to the next stage (or out — churn).
  • Owner — single named role (not "marketing and CS").
  • Signals to monitor — leading indicators that a customer is healthy or stuck in this stage.
  • Plays — what the owner does (touchpoints, communications, interventions).
  • Time-in-stage benchmark — typical duration; flag accounts that exceed it.

Read the full file on GitHub · 104 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 104 lines · 68 tokens per session scan A 1cb72665c226

Subscribe to this mod's changes

customer-journey-mapping is a skill published in the GitHub repository bjorn-ingmanson/thefroject-plugins (1 stars, last pushed 4mo ago), licensed MIT. It adds 68 tokens to every session and 1,171 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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Related

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customer-journey-mapping next to 6 skills from other repositories
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