competitor-alternatives

competitor-alternatives is a skill for Claude Code from bromso/metapowers. It costs 72 tokens per session (681 once invoked), scanned A, original, MIT.

A process for planning comparison pages about named competitors. It covers which rivals to target, feature comparisons, reasons to switch, and answers to likely objections.

In plain words
What is it for?
Use it to plan “versus” pages and “alternatives to” pages aimed at customers considering a specific rival. It also helps shape messages for winning those customers.
Why use it?
People comparing products often need direct answers about differences and alternatives. This helps create content for those searches without trying to map the entire market.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the marketing plugin — 29 skills shipped together

Good fit Use it to plan “versus” pages and “alternatives to” pages aimed at customers considering a specific rival. It also helps shape messages for winning those customers.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add bromso/metapowers
Claude Code
/plugin install marketing

Made for: Claude Code.

Or install marketing, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-alternatives

README.md
[![agentmods](https://agentmods.dev/badge/skills/bromso/metapowers/competitor-alternatives/github.svg)](https://agentmods.dev/skills/bromso/metapowers/competitor-alternatives)
Your own site
<a href="https://agentmods.dev/skills/bromso/metapowers/competitor-alternatives"><img src="https://agentmods.dev/badge/skills/bromso/metapowers/competitor-alternatives/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-alternatives

Your own site · 80×15
<a href="https://agentmods.dev/skills/bromso/metapowers/competitor-alternatives"><img src="https://agentmods.dev/badge/skills/bromso/metapowers/competitor-alternatives.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 72 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 681 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00072 $0.00681
Opus 5.5 $0.00029 $0.00272
Sonnet 5.5 $0.00014 $0.00136
Haiku 4.5 $0.00007 $0.00068

Measured 3d ago against content hash 98686a84ef6a, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

competitor-alternatives scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/marketing/skills/competitor-alternatives/SKILL.md · 50 lines

How it starts

The opening of the file, as written. The whole thing — 50 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Alternatives

Develop "vs" comparison and "alternatives to" content strategy for "$ARGUMENTS". Create positioning frameworks that highlight differentiation against specific competitors.

Arguments. $ARGUMENTS may contain the project name and optional flags. Take the first token as <project> and treat --skip-checks as a flag; never include flags in file paths. All paths below use <project>. If --skip-checks is present, skip the prerequisite check and, before writing any artifact, append one line to .metapowers/marketing/<project>/skip-log.md: - <ISO timestamp> — <skill name> skipped prerequisite check for <artifact file> — reason: <reason or "none given">.

Prerequisites

Read .metapowers/marketing/<project>/00-strategy.md. If this file does not exist or lacks a ## Competitor Analysis section, suggest running /marketing:competitor-profiling <project> first.

Process

  1. Read context:

    • Read .metapowers/marketing/<project>/00-strategy.md for competitor profiles and positioning
    • Read ${CLAUDE_PLUGIN_ROOT}/shared/race-framework-guide.md for methodology reference
  2. Identify high-value comparison targets:

    • Use WebSearch to find which competitor comparisons have search volume
    • Prioritize competitors that share the most audience overlap
    • Identify "alternatives to [competitor]" search opportunities
  3. Build comparison frameworks:

    • For each target competitor, create a feature comparison matrix
    • Identify the 3-5 key differentiators (where "" wins)
    • Note honest areas where competitors are stronger (builds credibility)
  4. Draft positioning angles:

    • For each competitor: one-sentence "why switch" message
    • Category-level "alternatives" positioning
    • Objection handling for each competitor's strengths
  5. Write the artifact — append to .metapowers/marketing/<project>/00-strategy.md under a ## Competitor Alternatives section. Create the file with a # Strategy — <project> heading if it does not exist; if a ## Competitor Alternatives section already exists, replace only that section. The section contains:

    • Comparison Targets — ranked by opportunity
    • Comparison Matrices — feature-by-feature for top competitors
    • Positioning Angles — per-competitor messaging
    • Content Recommendations — what pages/posts to create

Read the full file on GitHub · 50 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 50 lines · 72 tokens per session scan A 98686a84ef6a

Subscribe to this mod's changes

competitor-alternatives is a skill published in the GitHub repository bromso/metapowers (2 stars, last pushed 3d ago), licensed MIT. It adds 72 tokens to every session and 681 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-21.