competitor-profiling

competitor-profiling is a skill for Claude Code from bromso/metapowers. It costs 77 tokens per session (707 once invoked), scanned A, original, MIT.

A competitor research process that examines five to eight rival products, including their positioning, prices, audiences, strengths, and weaknesses. It also looks for gaps in the market.

In plain words
What is it for?
Use it to map a market, compare rivals, and identify an opportunity or positioning angle. It supports decisions about how a product should be presented.
Why use it?
It replaces scattered competitor checking with a structured view of who you compete with and how they present themselves. This makes it easier to find a clear difference for your product.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the marketing plugin — 29 skills shipped together

Good fit Use it to map a market, compare rivals, and identify an opportunity or positioning angle. It supports decisions about how a product should be presented.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/bromso/metapowers/competitor-profiling
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add bromso/metapowers --skill competitor-profiling
Clone the repo
git clone --depth 1 https://github.com/bromso/metapowers

Made for: Claude Code.

Or install marketing, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-profiling

README.md
[![agentmods](https://agentmods.dev/badge/skills/bromso/metapowers/competitor-profiling/github.svg)](https://agentmods.dev/skills/bromso/metapowers/competitor-profiling)
Your own site
<a href="https://agentmods.dev/skills/bromso/metapowers/competitor-profiling"><img src="https://agentmods.dev/badge/skills/bromso/metapowers/competitor-profiling/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-profiling

Your own site · 80×15
<a href="https://agentmods.dev/skills/bromso/metapowers/competitor-profiling"><img src="https://agentmods.dev/badge/skills/bromso/metapowers/competitor-profiling.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 707 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.00707
Opus 5.5 $0.00031 $0.00283
Sonnet 5.5 $0.00015 $0.00141
Haiku 4.5 $0.00008 $0.00071

Measured 3d ago against content hash afcbd8322cec, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

competitor-profiling scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/marketing/skills/competitor-profiling/SKILL.md · 57 lines

How it starts

The opening of the file, as written. The whole thing — 57 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Profiling

Analyze the competitive landscape for "$ARGUMENTS". Profile key competitors, map their positioning, identify strengths and weaknesses, and find market gaps.

Arguments. $ARGUMENTS may contain the project name and optional flags. Take the first token as <project> and treat --skip-checks as a flag; never include flags in file paths. All paths below use <project>. If --skip-checks is present, skip the prerequisite check and, before writing any artifact, append one line to .metapowers/marketing/<project>/skip-log.md: - <ISO timestamp> — <skill name> skipped prerequisite check for <artifact file> — reason: <reason or "none given">.

Prerequisites

None — can be run independently or after customer-research.

Process

  1. Identify competitors:

    • Use WebSearch to find direct and indirect competitors for ""
    • Categorize: direct competitors, indirect competitors, potential future competitors
    • Aim for 5-8 competitors to analyze
  2. Profile each competitor:

    • Use WebFetch to read their website, pricing page, and key marketing pages
    • Document: value proposition, target audience, pricing model, key features, market position
    • Note their messaging tone, brand positioning, and content strategy
  3. Analyze strengths and weaknesses:

    • What do they do well? What do customers praise?
    • Where do they fall short? What do customers complain about?
    • Use WebSearch to find reviews, comparisons, and user feedback
  4. Map the competitive landscape:

    • Create a positioning matrix (e.g., price vs. feature depth, or ease-of-use vs. power)
    • Identify white space — underserved segments or unmet needs
    • Note emerging trends competitors are or aren't addressing
  5. Identify opportunities:

    • Where can "" differentiate?
    • What competitor weaknesses can be exploited?
    • What market gaps are no one filling?
  6. Write the artifact — append to .metapowers/marketing/<project>/00-strategy.md under a ## Competitor Analysis section. Create the file with a # Strategy — <project> heading if it does not exist; if a ## Competitor Analysis section already exists, replace only that section. The section contains:

    • Competitor Profiles — summary of each competitor
    • Positioning Matrix — visual landscape map
    • Strengths & Weaknesses — per competitor
    • Market Gaps — underserved needs or segments
    • Differentiation Opportunities — where to win

Read the full file on GitHub · 57 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 57 lines · 77 tokens per session scan A afcbd8322cec

Subscribe to this mod's changes

competitor-profiling is a skill published in the GitHub repository bromso/metapowers (2 stars, last pushed 3d ago), licensed MIT. It adds 77 tokens to every session and 707 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-21.