copywriting

copywriting is a skill for Claude Code from bromso/metapowers. It costs 75 tokens per session (774 once invoked), scanned A, original, MIT.

A strategy for building a free calculator, grader, generator, or similar tool as a way to attract potential customers. It includes several concepts and a specification for building one.

In plain words
What is it for?
Use it to choose and scope a free tool that attracts visitors, encourages sharing, and leads interested users toward a paid product.
Why use it?
A free useful tool can bring search visitors and demonstrate a product's value before a purchase. This helps turn that idea into a defined acquisition channel.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the marketing plugin — 29 skills shipped together

Good fit Use it to choose and scope a free tool that attracts visitors, encourages sharing, and leads interested users toward a paid product.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/bromso/metapowers/copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add bromso/metapowers --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/bromso/metapowers

Made for: Claude Code.

Or install marketing, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/bromso/metapowers/copywriting/github.svg)](https://agentmods.dev/skills/bromso/metapowers/copywriting)
Your own site
<a href="https://agentmods.dev/skills/bromso/metapowers/copywriting"><img src="https://agentmods.dev/badge/skills/bromso/metapowers/copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/bromso/metapowers/copywriting"><img src="https://agentmods.dev/badge/skills/bromso/metapowers/copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 75 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 774 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00075 $0.00774
Opus 5.5 $0.00030 $0.00310
Sonnet 5.5 $0.00015 $0.00155
Haiku 4.5 $0.00007 $0.00077

Measured 3d ago against content hash 843ab308ee56, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/marketing/skills/copywriting/SKILL.md · 52 lines

How it starts

The opening of the file, as written. The whole thing — 52 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

Write persuasive, conversion-focused copy for "$ARGUMENTS". Apply proven copywriting frameworks to create compelling headlines, body copy, and calls to action.

Arguments. $ARGUMENTS may contain the project name and optional flags. Take the first token as <project> and treat --skip-checks as a flag; never include flags in file paths. All paths below use <project>. If --skip-checks is present, skip the prerequisite check and, before writing any artifact, append one line to .metapowers/marketing/<project>/skip-log.md: - <ISO timestamp> — <skill name> skipped prerequisite check for <artifact file> — reason: <reason or "none given">.

Prerequisites

Read .metapowers/marketing/<project>/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "". Run /marketing:customer-research <project> first, or use --skip-checks to bypass.

Process

  1. Read context:

    • Read .metapowers/marketing/<project>/00-strategy.md for audience, messaging, and positioning
    • Read .metapowers/marketing/<project>/01-reach.md if it exists (for content context)
  2. Define the copy brief:

    • What surface? (landing page, email, ad, social, product)
    • Who is reading? (map to persona from strategy)
    • What's the one action they should take?
    • What's their current state of awareness? (unaware, problem-aware, solution-aware, product-aware)
  3. Apply copywriting frameworks:

    • Headlines: Use PAS (Problem-Agitate-Solve), AIDA (Attention-Interest-Desire-Action), or 4U (Useful-Urgent-Unique-Ultra-specific)
    • Body: Lead with the biggest benefit, use social proof, address objections, create urgency
    • CTA: Clear, specific, benefit-oriented action verbs
    • Generate 3-5 headline variants and recommend the strongest
  4. Voice and tone calibration:

    • Match the brand voice from the messaging framework
    • Adjust formality for the channel (email vs. social vs. landing page)
    • Use the audience's own language (from customer research)

Read the full file on GitHub · 52 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 52 lines · 75 tokens per session scan A 843ab308ee56

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository bromso/metapowers (2 stars, last pushed 3d ago), licensed MIT. It adds 75 tokens to every session and 774 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-21.