product-marketing-context

product-marketing-context is a skill for Claude Code from bromso/metapowers. It costs 66 tokens per session (808 once invoked), scanned A, original, MIT.

A product-marketing planning skill that defines how a product should be described, who it is for, and which messages to use.

In plain words
What is it for?
It is for creating a positioning statement, value proposition, messaging framework, and go-to-market context in a marketing brief.
Why use it?
It gives a written foundation when a team has not agreed on the product's positioning or target audience. It keeps product descriptions and sales messages consistent.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the marketing plugin — 29 skills shipped together

Good fit It is for creating a positioning statement, value proposition, messaging framework, and go-to-market context in a marketing brief.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add bromso/metapowers
Claude Code
/plugin install marketing

Made for: Claude Code.

Or install marketing, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-marketing-context

README.md
[![agentmods](https://agentmods.dev/badge/skills/bromso/metapowers/product-marketing-context/github.svg)](https://agentmods.dev/skills/bromso/metapowers/product-marketing-context)
Your own site
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-marketing-context

Your own site · 80×15
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Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 808 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00066 $0.00808
Opus 5.5 $0.00026 $0.00323
Sonnet 5.5 $0.00013 $0.00162
Haiku 4.5 $0.00007 $0.00081

Measured 3d ago against content hash 366b787c7790, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

product-marketing-context scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/marketing/skills/product-marketing-context/SKILL.md · 59 lines

How it starts

The opening of the file, as written. The whole thing — 59 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Marketing Context

Define the core product marketing foundation for "$ARGUMENTS". Create value propositions, messaging framework, positioning statement, and go-to-market context.

See also /branding:strategy for the brand platform — purpose, vision, mission, values and personality — behind this positioning.

Arguments. $ARGUMENTS may contain the project name and optional flags. Take the first token as <project> and treat --skip-checks as a flag; never include flags in file paths. All paths below use <project>. If --skip-checks is present, skip the prerequisite check and, before writing any artifact, append one line to .metapowers/marketing/<project>/skip-log.md: - <ISO timestamp> — <skill name> skipped prerequisite check for <artifact file> — reason: <reason or "none given">.

Prerequisites

Read .metapowers/marketing/<project>/00-strategy.md. This skill works best after customer-research and competitor-profiling have been run, but can be used standalone.

Process

  1. Read context:

    • Read .metapowers/marketing/<project>/00-strategy.md for all prior strategy work
    • Read ${CLAUDE_PLUGIN_ROOT}/shared/marketing-brief-template.md for output structure
    • Read ${CLAUDE_PLUGIN_ROOT}/shared/race-framework-guide.md for methodology reference
  2. Craft the positioning statement:

    • Use the format: For [target], who [need], [product] is a [category] that [key benefit]. Unlike [alternatives], we [differentiator].
    • Test it against: Is it specific? Defensible? Meaningful to the audience?
  3. Build the messaging framework:

    • Define 3-5 key messages, each with proof points
    • Map messages to personas (which message resonates with which audience?)
    • Define tone and voice guidelines for this product/campaign
    • Create a message hierarchy: primary → supporting → proof points
  4. Define the value proposition:

    • What is the core value delivered?
    • What are the functional, emotional, and social benefits?
    • What is the "so what?" for each feature?

Read the full file on GitHub · 59 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 59 lines · 66 tokens per session scan A 366b787c7790

Subscribe to this mod's changes

product-marketing-context is a skill published in the GitHub repository bromso/metapowers (2 stars, last pushed 3d ago), licensed MIT. It adds 66 tokens to every session and 808 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-21.