aso

aso is a skill for Claude Code from Cesarjoquin/Marketing-Skills. It costs 104 tokens per session (3,435 once invoked), scanned A, a copy of aso, MIT.

A review of an app's listing in Apple's App Store or Google Play. App store optimization, or ASO, means improving a listing so people can find it and choose to download it.

In plain words
What is it for?
Use it to audit a listing, compare it with competitors, and create a prioritized plan for improving its store information and presentation.
Why use it?
It identifies weaknesses in the listing's text, images, and ratings so you know what may be reducing visibility or downloads.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 45 skills shipped together

Good fit Use it to audit a listing, compare it with competitors, and create a prioritized plan for improving its store information and presentation.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cesarjoquin/marketing-skills/aso
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Cesarjoquin/Marketing-Skills --skill aso
Clone the repo
git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 45 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for aso

README.md
[![agentmods](https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/aso/github.svg)](https://agentmods.dev/skills/cesarjoquin/marketing-skills/aso)
Your own site
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/aso"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/aso/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for aso

Your own site · 80×15
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/aso"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/aso.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 104 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,435 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 89% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00104 $0.03435
Opus 5 $0.00052 $0.01717
Sonnet 5 $0.00021 $0.00687
Haiku 4.5 $0.00010 $0.00344

Measured 10d ago against content hash 158f42a00846, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

aso scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

89% identical to aso — 4 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/aso/SKILL.md · 313 lines

How it starts

The opening of the file, as written. The whole thing — 313 lines — stays where its author put it; the contents beside it link to each section on GitHub.

ASO Audit

Analyze App Store and Google Play listings against ASO best practices. Fetches live listing data, scores metadata, visuals, and ratings, then produces a prioritized action plan.

When to Use

  • User shares an App Store or Google Play URL
  • User asks to audit or optimize an app listing
  • User wants to compare their app against competitors
  • User asks about app store ranking, visibility, or download conversion

Before Auditing

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Phase 1 — Identify Store & Fetch

Detect store type from URL

Apple:  apps.apple.com/{country}/app/{name}/id{digits}
Google: play.google.com/store/apps/details?id={package}

If the user gives an app name instead of a URL, search the web for: site:apps.apple.com "{app name}" or site:play.google.com "{app name}"

Fetch the listing

Use WebFetch to retrieve the listing page. Extract every available field:

Apple App Store fields:

  • App name (title) — 30 char limit
  • Subtitle — 30 char limit
  • Description (long) — not indexed for search, but matters for conversion
  • Promotional text — 170 chars, updatable without new release
  • Category (primary + secondary)
  • Screenshots (count, order, caption text)
  • Preview video (presence, duration)
  • Rating (average + count)
  • Recent reviews (visible ones)
  • Price / in-app purchases
  • Developer name
  • Last updated date
  • Version history notes
  • Age rating
  • Size
  • Languages / localizations listed
  • In-app events (if any visible)

Google Play fields:

  • App name (title) — 30 char limit
  • Short description — 80 char limit
  • Full description — 4,000 char limit, IS indexed for search
  • Category + tags
  • Feature graphic (presence)
  • Screenshots (count, order)
  • Preview video (presence)
  • Rating (average + count)
  • Recent reviews (visible ones)
  • Price / in-app purchases
  • Developer name
  • Last updated date
  • What's new text
  • Downloads range
  • Content rating
  • Data safety section
  • Languages listed

Read the full file on GitHub · 313 lines

Files

What ships with it

6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 313 lines · 104 tokens per session scan A 158f42a00846

Subscribe to this mod's changes

aso is a skill published in the GitHub repository Cesarjoquin/Marketing-Skills (186 stars, last pushed 6d ago), licensed MIT. It adds 104 tokens to every session and 3,435 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 89% identical to aso, differing in 4 lines, and is treated as a copy.

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