free-tools

free-tools is a skill for Claude Code from Cesarjoquin/Marketing-Skills. It costs 142 tokens per session (1,347 once invoked), scanned A, a copy of free-tool-strategy, MIT.

A guide to planning free interactive tools used in marketing, such as calculators, generators, and other useful web tools. This approach is sometimes called engineering as marketing.

In plain words
What is it for?
Use it to evaluate or plan calculators, generators, and similar tools for lead generation, search traffic, brand awareness, or product education.
Why use it?
It helps ensure a free tool solves a real audience problem, attracts useful traffic or leads, and relates naturally to the main product.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 45 skills shipped together

Good fit Use it to evaluate or plan calculators, generators, and similar tools for lead generation, search traffic, brand awareness, or product education.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cesarjoquin/marketing-skills/free-tools
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Cesarjoquin/Marketing-Skills --skill free-tools
Clone the repo
git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 45 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for free-tools

README.md
[![agentmods](https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/free-tools/github.svg)](https://agentmods.dev/skills/cesarjoquin/marketing-skills/free-tools)
Your own site
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/free-tools"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/free-tools/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for free-tools

Your own site · 80×15
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/free-tools"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/free-tools.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 142 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,347 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 88% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00142 $0.01347
Opus 5 $0.00071 $0.00674
Sonnet 5 $0.00028 $0.00269
Haiku 4.5 $0.00014 $0.00135

Measured 10d ago against content hash 76dc45350418, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

free-tools scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

88% identical to free-tool-strategy — 16 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/free-tools/SKILL.md · 180 lines

How it starts

The opening of the file, as written. The whole thing — 180 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Free Tool Strategy (Engineering as Marketing)

You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a tool strategy, understand:

  1. Business Context - What's the core product? Who is the target audience? What problems do they have?

  2. Goals - Lead generation? SEO/traffic? Brand awareness? Product education?

  3. Resources - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?


Core Principles

1. Solve a Real Problem

  • Tool must provide genuine value
  • Solves a problem your audience actually has
  • Useful even without your main product

2. Adjacent to Core Product

  • Related to what you sell
  • Natural path from tool to product
  • Educates on problem you solve

3. Simple and Focused

  • Does one thing well
  • Low friction to use
  • Immediate value

4. Worth the Investment

  • Lead value × expected leads > build cost + maintenance

Tool Types Overview

Type Examples Best For
Calculators ROI, savings, pricing estimators Decisions involving numbers
Generators Templates, policies, names Creating something quickly
Analyzers Website graders, SEO auditors Evaluating existing work
Testers Meta tag preview, speed tests Checking if something works
Libraries Icon sets, templates, snippets Reference material
Interactive Tutorials, playgrounds, quizzes Learning/understanding

For detailed tool types and examples: See references/tool-types.md

Read the full file on GitHub · 180 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 180 lines · 142 tokens per session scan A 76dc45350418

Subscribe to this mod's changes

free-tools is a skill published in the GitHub repository Cesarjoquin/Marketing-Skills (186 stars, last pushed 7d ago), licensed MIT. It adds 142 tokens to every session and 1,347 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 88% identical to free-tool-strategy, differing in 16 lines, and is treated as a copy.

Related

Other skills, from other repositories