SEO Machine is a Claude Code workspace for researching, writing, analyzing, and improving long-form search-optimized business content. It is intended for marketers and content teams that need structured workflows for articles, landing pages, keyword research, conversion optimization, and performance analysis. Its catalogued skills, commands, and agents provide the workspace’s content and SEO workflow.
Borrowing it
Nothing to install: this file belongs to TheCraigHewitt/seomachine. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.
curl -O https://raw.githubusercontent.com/TheCraigHewitt/seomachine/main/.claude/skills/free-tool-strategy/SKILL.mdgit clone --depth 1 https://github.com/TheCraigHewitt/seomachineWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/thecraighewitt/seomachine/free-tool-strategy)<a href="https://agentmods.dev/skills/thecraighewitt/seomachine/free-tool-strategy"><img src="https://agentmods.dev/badge/skills/thecraighewitt/seomachine/free-tool-strategy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/thecraighewitt/seomachine/free-tool-strategy"><img src="https://agentmods.dev/badge/skills/thecraighewitt/seomachine/free-tool-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00093 | $0.01257 |
| Opus 5 | $0.00046 | $0.00629 |
| Sonnet 5 | $0.00019 | $0.00251 |
| Haiku 4.5 | $0.00009 | $0.00126 |
Grade A, and why
free-tool-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
Copies of this mod
8 near-identical copies found in the catalogue:
- free-tool-strategy — 100% identical, 0 lines differ
- free-tool-strategy — 100% identical, 0 lines differ
- free-tool-strategy — 100% identical, 59 lines differ
- free-tool-strategy — 97% identical, 1 lines differ
- free-tool-strategy — 94% identical, 7 lines differ
- free-tool-strategy — 94% identical, 7 lines differ
- free-tool-strategy — 92% identical, 6 lines differ
- free-tools — 88% identical, 16 lines differ
How it starts
The opening of the file, as written. The whole thing — 178 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Free Tool Strategy (Engineering as Marketing)
You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
Initial Assessment
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before designing a tool strategy, understand:
-
Business Context - What's the core product? Who is the target audience? What problems do they have?
-
Goals - Lead generation? SEO/traffic? Brand awareness? Product education?
-
Resources - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?
Core Principles
1. Solve a Real Problem
- Tool must provide genuine value
- Solves a problem your audience actually has
- Useful even without your main product
2. Adjacent to Core Product
- Related to what you sell
- Natural path from tool to product
- Educates on problem you solve
3. Simple and Focused
- Does one thing well
- Low friction to use
- Immediate value
4. Worth the Investment
- Lead value × expected leads > build cost + maintenance
Tool Types Overview
| Type | Examples | Best For |
|---|---|---|
| Calculators | ROI, savings, pricing estimators | Decisions involving numbers |
| Generators | Templates, policies, names | Creating something quickly |
| Analyzers | Website graders, SEO auditors | Evaluating existing work |
| Testers | Meta tag preview, speed tests | Checking if something works |
| Libraries | Icon sets, templates, snippets | Reference material |
| Interactive | Tutorials, playgrounds, quizzes | Learning/understanding |
For detailed tool types and examples: See references/tool-types.md
Ideation Framework
Start with Pain Points
- What problems does your audience Google? - Search query research, common questions
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 178 lines · 93 tokens per session scan A 03d16d8c3cdc
free-tool-strategy is a skill published in the GitHub repository TheCraigHewitt/seomachine (7,434 stars, last pushed 1mo ago), licensed MIT. It adds 93 tokens to every session and 1,257 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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