ads-apple

ads-apple is a skill for Claude Code, Codex from citedy/adclaw. It costs 80 tokens per session (2,004 once invoked), scanned A, original, Apache-2.0.

An analysis guide for Apple Search Ads, the advertising service used to promote apps in Apple’s App Store. It reviews campaign setup, placements, bids, attribution, budgets, and cost-per-acquisition goals.

In plain words
What is it for?
Checking brand, competitor, category, and discovery campaigns; reviewing search terms; evaluating ad placements; and producing a scored findings report with an action plan.
Why use it?
It helps find gaps in how app advertising campaigns are organized and measured, so budget and keyword decisions are based on account data.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/citedy/adclaw/ads-apple
Any agent
npx skills add citedy/adclaw --skill ads-apple
Clone the repo
git clone --depth 1 https://github.com/citedy/adclaw

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-apple

README.md
[![agentmods](https://agentmods.dev/badge/skills/citedy/adclaw/ads-apple.svg)](https://agentmods.dev/skills/citedy/adclaw/ads-apple)
Your own site
<a href="https://agentmods.dev/skills/citedy/adclaw/ads-apple"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/ads-apple.svg" alt="Measured on agentmods" height="20"></a>
Per session 80 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,004 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00080 $0.02004
Opus 5 $0.00040 $0.01002
Sonnet 5 $0.00016 $0.00401
Haiku 4.5 $0.00008 $0.00200

Measured 6d ago against content hash d2b1eb3b3ccb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

ads-apple scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

src/adclaw/agents/skills/ads-apple/SKILL.md · 185 lines

How it starts

The opening of the file, as written. The whole thing — 185 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Apple Search Ads (ASA) Deep Analysis

Process

  1. Collect ASA account data (exports from Apple Search Ads dashboard or pasted metrics)
  2. Identify active placement types (Search Results, Search Tab, Today Tab, Product Pages)
  3. Evaluate all applicable checks as PASS, WARNING, or FAIL
  4. Calculate ASA Health Score (0-100)
  5. Generate findings report with action plan

What to Analyze

Campaign Structure (25% weight)

BOFU; Bottom of Funnel (Search Results, Exact Match brand)

  • Brand keyword campaign present (own app name + misspellings)
  • Competitor campaign present (competitor app names as keywords)
  • Category campaigns targeting high-intent generic terms (e.g. "workout app", "budget tracker")

MOFU; Middle of Funnel (Search Match / broad discovery)

  • Search Match campaigns active in at least one ad group for discovery
  • Search Match ad groups isolated from Exact Match (separate ad groups; never mix)
  • Search Terms Report reviewed to mine converting queries for Exact Match promotion

Campaign Architecture Rules:

  • Brand / Category / Competitor should be separate campaigns (different CPT bids, budgets)
  • Search Match ad groups isolated from manual keyword ad groups; NEVER mix in same ad group
  • Goal: let Search Match discover, then promote winners to Exact Match campaigns

Bid Health (20% weight)

CPT (Cost Per Tap) vs Install Rate by Match Type:

  • CPT vs category benchmarks (see Benchmarks section below)
  • TTR (Tap-Through Rate): benchmark >2.5% for Search Results, >1.5% for Search Tab
  • Conversion Rate (tap → install): benchmark 50-65% for brand terms, 20-40% for category
  • CPT/CPG (Cost Per Goal): compare against target CPI/CPA from MMP

Bid Strategy:

  • Manual CPT bidding appropriate? (Or use Apple's CPA Goals auto-bidding for scaled accounts)
  • CPA Goals available at campaign level; evaluate if conversion volume supports it (>100 installs/month per campaign)
  • Are bids differentiated by match type? (Brand Exact > Category Exact > Search Match)
  • Keyword-level CPT bids set, not just ad group default?

Read the full file on GitHub · 185 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 185 lines · 80 tokens per session scan A d2b1eb3b3ccb

Subscribe to this mod's changes

ads-apple is a skill published in the GitHub repository citedy/adclaw (35 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 80 tokens to every session and 2,004 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.