ads-budget

ads-budget is a skill for Claude Code, Codex from citedy/adclaw. It costs 80 tokens per session (1,601 once invoked), scanned A, original, Apache-2.0.

A review method for deciding how advertising budgets and bids should be distributed across platforms and campaigns. It checks spending, performance data, bidding choices, and whether campaigns have enough data to scale or pause.

In plain words
What is it for?
Evaluating budget allocation, bidding strategies, scaling readiness, kill lists, and scale lists across advertising platforms.
Why use it?
It reduces premature budget changes by requiring sufficient history before recommending campaigns to stop, scale, or continue testing.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Evaluating budget allocation, bidding strategies, scaling readiness, kill lists, and scale lists across advertising platforms.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/citedy/adclaw/ads-budget
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add citedy/adclaw --skill ads-budget
Clone the repo
git clone --depth 1 https://github.com/citedy/adclaw

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-budget

README.md
[![agentmods](https://agentmods.dev/badge/skills/citedy/adclaw/ads-budget/github.svg)](https://agentmods.dev/skills/citedy/adclaw/ads-budget)
Your own site
<a href="https://agentmods.dev/skills/citedy/adclaw/ads-budget"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/ads-budget/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads-budget

Your own site · 80×15
<a href="https://agentmods.dev/skills/citedy/adclaw/ads-budget"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/ads-budget.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 80 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,601 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00080 $0.01601
Opus 5 $0.00040 $0.00800
Sonnet 5 $0.00016 $0.00320
Haiku 4.5 $0.00008 $0.00160

Measured 9d ago against content hash c205a05483c1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

ads-budget scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

src/adclaw/agents/skills/ads-budget/SKILL.md · 166 lines

How it starts

The opening of the file, as written. The whole thing — 166 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Budget Allocation & Bidding Strategy

Process

  1. Collect budget and performance data across all active platforms
  2. Read ads-shared/references/budget-allocation.md for allocation framework
  3. Read ads-shared/references/bidding-strategies.md for strategy decision trees
  4. Read ads-shared/references/benchmarks.md for CPC/CPA benchmarks
  5. Read ads-shared/references/scoring-system.md for health score algorithm
  6. Validate: confirm spend data covers ≥14 days before evaluating kill/scale decisions
  7. Evaluate budget allocation, bidding strategy, and scaling readiness
  8. Validate: verify kill list candidates have sufficient data (≥20 clicks or ≥$100 spend) before recommending pause
  9. Generate recommendations with kill list and scale list

Budget Allocation Framework

70/20/10 Rule

  • 70% on proven channels (consistent ROAS/CPA targets met)
  • 20% on scaling channels (showing promise, need more data)
  • 10% on testing channels (new platforms, audiences, creatives)

Platform Selection Matrix

Business Type Primary Secondary Testing
SaaS B2B Google Search, LinkedIn Meta, YouTube TikTok, Microsoft
E-commerce Google Shopping, Meta TikTok, YouTube Microsoft, LinkedIn
Local Service Google Search, Google LSA Meta Microsoft, YouTube
B2B Enterprise LinkedIn, Google Search Meta Microsoft, TikTok
Info Products Meta, YouTube Google Search TikTok
Mobile App Meta, Google UAC TikTok Apple Search Ads
Real Estate Google Search, Meta YouTube Microsoft
Healthcare Google Search Meta Microsoft, YouTube
Finance Google Search, Meta LinkedIn Microsoft
Agency (clients) Varies by client N/A N/A

Budget Sufficiency Rules

Platform Minimum Daily Learning Phase Budget
Google Search $20/day Sufficient for 15+ conv/month
Google PMax $50/day Sufficient for algorithm optimization
Meta $20/day per ad set ≥5x target CPA per ad set
LinkedIn $50/day Sponsored Content 15+ conversions/month
TikTok $50/day campaign, $20/day ad group ≥50x target CPA per ad group
Microsoft No strict minimum Sufficient for stable delivery

Read the full file on GitHub · 166 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 166 lines · 80 tokens per session scan A c205a05483c1

Subscribe to this mod's changes

ads-budget is a skill published in the GitHub repository citedy/adclaw (36 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 80 tokens to every session and 1,601 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.