ads-google

ads-google is a skill for Claude Code, Codex from citedy/adclaw. It costs 68 tokens per session (1,722 once invoked), scanned A, original, Apache-2.0.

A review tool for Google advertising accounts, including Search, Performance Max, Display, YouTube, and Demand Gen campaigns. It checks conversion tracking, wasted spending, keywords, ads, account structure, and settings.

In plain words
What is it for?
Use it to audit at least 30 days of account data and a Search Terms Report, evaluate 74 checks, calculate an account health score, and produce an action plan.
Why use it?
It helps reveal missing or inaccurate tracking, wasteful spending, weak search terms, and campaign configuration problems.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/citedy/adclaw/ads-google
Any agent
npx skills add citedy/adclaw --skill ads-google
Clone the repo
git clone --depth 1 https://github.com/citedy/adclaw

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-google

README.md
[![agentmods](https://agentmods.dev/badge/skills/citedy/adclaw/ads-google.svg)](https://agentmods.dev/skills/citedy/adclaw/ads-google)
Your own site
<a href="https://agentmods.dev/skills/citedy/adclaw/ads-google"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/ads-google.svg" alt="Measured on agentmods" height="20"></a>
Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,722 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00068 $0.01722
Opus 5 $0.00034 $0.00861
Sonnet 5 $0.00014 $0.00344
Haiku 4.5 $0.00007 $0.00172

Measured 5d ago against content hash eea6c3f24814, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

ads-google scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

src/adclaw/agents/skills/ads-google/SKILL.md · 158 lines

How it starts

The opening of the file, as written. The whole thing — 158 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Process

  1. Collect Google Ads account data (export, Change History, Search Terms Report)
  2. Validate: confirm data covers ≥30 days and includes Search Terms Report before proceeding
  3. Read ads-shared/references/google-audit.md for full 74-check audit
  4. Read ads-shared/references/benchmarks.md for Google-specific benchmarks
  5. Read ads-shared/references/scoring-system.md for weighted scoring
  6. Evaluate all applicable checks as PASS, WARNING, or FAIL
  7. Validate: confirm all 74 checks evaluated before calculating score
  8. Calculate Google Ads Health Score (0-100)
  9. Generate findings report with action plan

What to Analyze

Conversion Tracking (25% weight)

  • Google tag (gtag.js) installed and firing on all pages
  • Enhanced Conversions active (hashed first-party data)
  • Consent Mode v2 implemented (required for EU/EEA)
  • Conversion actions mapped correctly (primary vs secondary)
  • Offline conversion import configured (for lead gen)
  • Server-side tagging via GTM (recommended for accuracy)
  • Attribution model: data-driven preferred (last-click as fallback only)
  • Conversion lag analysis (are conversions still trickling in?)

Wasted Spend (20% weight)

  • Search Terms Report reviewed (last 30 days minimum)
  • Negative keyword coverage adequate (shared lists + campaign-level)
  • Display placement audit (exclude low-quality sites)
  • Invalid click rate within norms (<10%)
  • Broad Match only used with Smart Bidding (NEVER without it)
  • Brand/non-brand campaigns separated
  • Geographic targeting precise (no wasted international spend)

Negative Keyword Rules (critical: bad negatives kill campaigns):

  • NEVER suggest Broad Match negatives unless explicitly justified; they block too broadly
  • Default to Exact Match [keyword] for specific irrelevant queries
  • Use Phrase Match "keyword" for irrelevant intent patterns
  • Source negatives from actual Search Terms Report irrelevant queries, NOT guesses
  • Group into themed lists: Informational (how-to, DIY, what is), Job-seeker (jobs, careers, salary), Competitor (only if intentionally excluded), Free-intent (free, crack, torrent)
  • Recommend Shared Negative Lists at the account level, not just campaign-level
  • Review existing negatives for over-blocking (are any negatives accidentally blocking converting queries?)

Read the full file on GitHub · 158 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 158 lines · 68 tokens per session scan A eea6c3f24814

Subscribe to this mod's changes

ads-google is a skill published in the GitHub repository citedy/adclaw (35 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 68 tokens to every session and 1,722 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.