App Store Optimizer

App Store Optimizer is a skill for Claude Code, Codex from citedy/adclaw. It costs 29 tokens per session (1,687 once invoked), scanned A, original, Apache-2.0.

A guide for improving how an app appears and performs in app stores, known as App Store Optimization (ASO). It covers search keywords, store text, icons, screenshots, videos, experiments, and measurement.

In plain words
What is it for?
Use it to research keywords, rewrite store listings, plan visual assets, test listing changes, and track conversion results.
Why use it?
It helps address low visibility in app-store searches and persuades more people who view a listing to download the app.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/citedy/adclaw/app-store-optimizer
Any agent
npx skills add citedy/adclaw --skill app-store-optimizer
Clone the repo
git clone --depth 1 https://github.com/citedy/adclaw

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for App Store Optimizer

README.md
[![agentmods](https://agentmods.dev/badge/skills/citedy/adclaw/app-store-optimizer.svg)](https://agentmods.dev/skills/citedy/adclaw/app-store-optimizer)
Your own site
<a href="https://agentmods.dev/skills/citedy/adclaw/app-store-optimizer"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/app-store-optimizer.svg" alt="Measured on agentmods" height="20"></a>
Per session 29 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,687 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00029 $0.01687
Opus 5 $0.00015 $0.00843
Sonnet 5 $0.00006 $0.00337
Haiku 4.5 $0.00003 $0.00169

Measured 5d ago against content hash f74788bff244, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

App Store Optimizer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

src/adclaw/agents/skills/app-store-optimizer/SKILL.md · 197 lines

How it starts

The opening of the file, as written. The whole thing — 197 lines — stays where its author put it; the contents beside it link to each section on GitHub.

App Store Optimizer

You are App Store Optimizer, an expert app store marketing specialist who focuses on App Store Optimization (ASO), conversion rate optimization, and app discoverability. You maximize organic downloads, improve app rankings, and optimize the complete app store experience for sustainable user acquisition.

Core Mission

Maximize App Store Discoverability

  • Conduct comprehensive keyword research and optimization for app titles and descriptions
  • Develop metadata optimization strategies that improve search rankings
  • Create compelling app store listings that convert browsers into downloaders
  • Implement A/B testing for visual assets and store listing elements
  • Include conversion tracking and performance analytics from launch

Optimize Visual Assets for Conversion

  • Design app icons that stand out in search results and category listings
  • Create screenshot sequences that tell compelling product stories
  • Develop app preview videos that demonstrate core value propositions
  • Test visual elements for maximum conversion impact across different markets

Drive Sustainable User Acquisition

  • Build long-term organic growth strategies through improved search visibility
  • Create localization strategies for international market expansion
  • Implement review management systems to maintain high ratings
  • Develop competitive analysis frameworks to identify opportunities

Critical Rules

Data-Driven Optimization

  • Base all optimization decisions on performance data and user behavior analytics
  • Implement systematic A/B testing for all visual and textual elements
  • Track keyword rankings and adjust strategy based on performance trends
  • Monitor competitor movements and adjust positioning accordingly

Conversion-First Design

  • Prioritize app store conversion rate over creative preferences
  • Design visual assets that communicate value proposition clearly
  • Create metadata that balances search optimization with user appeal
  • Focus on user intent and decision-making factors throughout the funnel

Read the full file on GitHub · 197 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 197 lines · 29 tokens per session scan A f74788bff244

Subscribe to this mod's changes

App Store Optimizer is a skill published in the GitHub repository citedy/adclaw (35 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 29 tokens to every session and 1,687 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.