seo-local

seo-local is a skill for Claude Code from citedy/adclaw. It costs 120 tokens per session (3,863 once invoked), scanned A, a copy of seo-local, Apache-2.0.

A local SEO checker for businesses that serve customers in specific places. Local SEO is the work of helping a business appear in nearby searches and map listings.

In plain words
What is it for?
Reviewing Google Business Profile details, name-address-phone consistency, citations, reviews, location pages, multiple locations, and local schema.
Why use it?
It identifies problems with business profiles, addresses, reviews, location pages, and local markup that can reduce visibility in local results.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Good fit Reviewing Google Business Profile details, name-address-phone consistency, citations, reviews, location pages, multiple locations, and local schema.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/citedy/adclaw/seo-local
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add citedy/adclaw --skill seo-local
Clone the repo
git clone --depth 1 https://github.com/citedy/adclaw

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-local

README.md
[![agentmods](https://agentmods.dev/badge/skills/citedy/adclaw/seo-local/github.svg)](https://agentmods.dev/skills/citedy/adclaw/seo-local)
Your own site
<a href="https://agentmods.dev/skills/citedy/adclaw/seo-local"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/seo-local/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-local

Your own site · 80×15
<a href="https://agentmods.dev/skills/citedy/adclaw/seo-local"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/seo-local.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 120 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,863 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 89% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00120 $0.03863
Opus 5 $0.00060 $0.01931
Sonnet 5 $0.00024 $0.00773
Haiku 4.5 $0.00012 $0.00386

Measured 6d ago against content hash 2b38f79c2982, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

seo-local scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

89% identical to seo-local — 40 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

src/adclaw/agents/skills/seo-local/SKILL.md · 314 lines

How it starts

The opening of the file, as written. The whole thing — 314 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Local SEO Analysis (March 2026)

Key Statistics

Metric Value Source
GBP signals share of local pack weight 32% Whitespark 2026
Proximity share of ranking variance 55.2% Search Atlas ML study
Review signals share (up from 16%) ~20% Whitespark 2026
Google searches seeking local info 46% Industry data
Mobile "near me" searches leading to visit in 24h 76% Google confirmed
ChatGPT/AI usage for local recommendations 45% (up from 6%) BrightLocal LCRS 2026
ChatGPT local conversion rate 15.9% Seer Interactive
Google organic local conversion rate 1.76% Seer Interactive
Local pack ads growth (Jan 2025 to Jan 2026) 1% to 22% Sterling Sky

Business Type Detection

Detect from page signals before analysis. This determines which checks apply.

Brick-and-Mortar

  • Physical street address visible in page content or footer
  • Google Maps embed with pin/directions
  • "Visit us at", "Located at", "Come see us"
  • Structured address in LocalBusiness schema

Service Area Business (SAB)

  • No visible physical address
  • Service area mentions: "serving [city/region]", "service area includes"
  • "We come to you", "On-site service", "Mobile [service]"
  • areaServed in schema without address.streetAddress

Hybrid

  • Both physical address AND service area language present
  • "Visit our showroom" combined with "We also serve [areas]"

Impact on checks: SABs skip embedded map verification and physical address consistency. Brick-and-mortar gets full NAP + map checks.


Industry Vertical Detection

Detect from page signals and GBP category patterns. Routes to industry-specific checks from references/local-schema-types.md.

Vertical Detection Signals
Restaurant /menu, menu items, reservations, cuisine types, food ordering, "dine-in", "takeout"
Healthcare insurance accepted, patients, appointments, NPI, medical terms, "Dr.", HIPAA notice
Legal attorney, lawyer, practice areas, bar admission, case results, "free consultation"
Home Services service area, emergency service, "free estimate", licensed/insured/bonded, "24/7"
Real Estate listings, MLS, properties for sale/rent, agent bio, brokerage, "open house"
Automotive inventory, VIN, test drive, dealership, service department, "new/used/certified"

Read the full file on GitHub · 314 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 314 lines · 120 tokens per session scan A 2b38f79c2982

Subscribe to this mod's changes

seo-local is a skill published in the GitHub repository citedy/adclaw (36 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 120 tokens to every session and 3,863 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 89% identical to seo-local, differing in 40 lines, and is treated as a copy.