google-ads-manager

Google Ads Manager

Comprehensive Google Ads campaign management including campaign setup, keyword research, ad copy generation, bid optimization, and performance reporting.

Overview

This skill covers:

• Campaign structure and setup
• Keyword research and grouping
• Ad copy creation (RSA format)
• Bidding strategy selection
• Performance analysis and optimization

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Campaign Structure

Account Hierarchy

Account
├── Campaign 1: Brand
│   ├── Ad Group: Brand Terms
│   │   ├── Keywords: [brand name], [brand + product]
│   │   └── Ads: 3-5 RSAs
│   └── Ad Group: Brand + Competitor
│       ├── Keywords: [brand vs competitor]
│       └── Ads: 3-5 RSAs
│
├── Campaign 2: Non-Brand - Search
│   ├── Ad Group: Product Category A
│   │   ├── Keywords: [category keywords]
│   │   └── Ads: 3-5 RSAs
│   ├── Ad Group: Product Category B
│   └── Ad Group: Problem/Solution
│
├── Campaign 3: Competitor
│   ├── Ad Group: Competitor A
│   └── Ad Group: Competitor B
│
└── Campaign 4: Performance Max
    └── Asset Groups: [Images, Videos, Headlines, Descriptions]

Campaign Setup Template

campaign:
  name: "[Product] - Search - Non-Brand"
  type: SEARCH
  budget: 
    amount: 100  # daily
    delivery: STANDARD
  
  bidding:
    strategy: TARGET_CPA  # or MAXIMIZE_CONVERSIONS
    target_cpa: 50
    
  targeting:
    locations: [US, CA, UK]
    languages: [en]
    audiences: 
      - in_market: "Business Software"
      - custom_intent: "project management tools"
    
  networks:
    search: true
    display: false
    partners: false
    
  schedule:
    days: [MON, TUE, WED, THU, FRI]
    hours: "8:00-20:00"
    timezone: "America/New_York"
    
  ad_rotation: OPTIMIZE
  
  negative_keywords:
    campaign_level:
      - free
      - cheap
      - download
      - jobs
      - salary

---

Keyword Research

Keyword Categories

keyword_types:
  brand:
    examples: ["[brand name]", "[brand] login", "[brand] pricing"]
    intent: navigational
    expected_cpc: low
    priority: high
    
  competitor:
    examples: ["[competitor] alternative", "[competitor] vs"]
    intent: commercial
    expected_cpc: medium-high
    priority: medium
    
  product:
    examples: ["project management software", "task tracking tool"]
    intent: commercial
    expected_cpc: high
    priority: high
    
  problem:
    examples: ["how to manage remote team", "track project deadlines"]
    intent: informational/commercial
    expected_cpc: medium
    priority: medium
    
  long_tail:
    examples: ["best project management tool for small teams"]
    intent: commercial
    expected_cpc: medium
    priority: high (high intent)