_mureo-strategy

Strategy Context

PREREQUISITE: Read ../_mureo-shared/SKILL.md for auth, global flags, and security rules.

Tool names below refer to the built-in platforms; a namespaced variant (see _mureo-shared → Namespaced built-in variants) is used with its prefix substituted.

Overview

mureo uses two local context files to maintain business strategy and campaign state:

These files live in the project working directory and are read by AI agents to make strategy-aligned advertising decisions.

STRATEGY.md

File Structure

STRATEGY.md is a Markdown file with ## Section headings. Each section maps to a context_type:

Example STRATEGY.md

# Strategy

## Persona

**Name:** Tanaka-san (Marketing Manager)
**Age:** 35-45
**Role:** In-house marketing at mid-size SaaS company
**Goals:** Improve lead quality, reduce CPA below 8,000 yen
**Pain Points:** Limited budget, too many low-quality leads from broad targeting
**Decision Process:** Data-driven, needs ROI justification for budget increases

## USP

- Only platform that automates both Google Ads and Meta Ads from Slack
- AI agent handles routine optimization, freeing up 10+ hours/week
- Built-in budget safety guards prevent overspend

## Target Audience

**Primary:** SaaS marketing managers at companies with 50-500 employees
**Secondary:** Digital agency account managers handling 5+ client accounts
**Geo:** Japan (primary), US/EU (secondary)
**Budget Range:** 500,000 - 5,000,000 JPY/month ad spend

## Brand Voice

- Professional but approachable
- Data-backed claims, no hype
- Use concrete numbers over vague superlatives
- Japanese: polite form (desu/masu), avoid overly casual language

## Market Context

- Competitor A focuses on Google Ads only (no Meta Ads integration)
- Competitor B has Meta Ads but no Slack integration
- Market trend: increasing demand for AI-powered ad optimization
- Budget pressure: clients seeking efficiency gains, not just scale

## Operation Mode

EFFICIENCY_STABILIZE

## Custom: Seasonal Strategy

- Q1 (Jan-Mar): Budget conservative, focus on efficiency
- Q2 (Apr-Jun): Ramp up for spring campaigns
- Q3 (Jul-Sep): Peak season, maximize budget utilization
- Q4 (Oct-Dec): Holiday campaigns, shift to Meta Ads for brand awareness

## Goal: Reduce CPA below 5000 JPY

- Target: CPA < 5,000 JPY
- Deadline: 2026-06-30
- Current: CPA 6,200 JPY
- Platform: Google Ads, Meta Ads, Amazon Ads
- Priority: HIGH

## Goal: Increase monthly leads to 100

- Target: Leads >= 100/month
- Deadline: 2026-05-31
- Current: 72 leads/month
- Platform: Google Ads
- Priority: MEDIUM

## Deep Research: example.com

**Service Overview:** Cloud-based project management tool for remote teams
**Key Features:** Real-time collaboration, Gantt charts, resource allocation
**Pricing:** Freemium model, Pro plan at $15/user/month
**Competitors:** Asana, Monday.com, Notion