founder-content

Founder Content — sub-skill

Generates a single founder-voice LinkedIn post.

Activation

Loaded by founder-brand on:

• "Write a LinkedIn post about..."
• "Draft a founder post..."
• "Generate a Proof pillar post on..."

Workflow

1. Lock the pillar

If user didn't specify, ask:

Which pillar?

• Pillar — a big claim or POV
• Proof — a case study / specific receipt
• Process — how you actually do the work
• Person — the human story / stake behind it

2. Lock the hook archetype

Pick from the 5:

1. Contrarian
2. Specific receipt
3. Confession
4. Pattern observation
5. Question reframe

Suggest based on pillar fit:

• Pillar → Contrarian or Question reframe
• Proof → Specific receipt or Pattern observation
• Process → Pattern observation or Confession
• Person → Confession

3. Capture the specifics

Required:

• The actual receipt — specific numbers, names (or anonymized but specific descriptions), timeframes. No abstract "great results."
• The unexpected lever — what surprised you / what's the contrarian insight buried in the story
• The connection to JMC framework — which course / framework / methodology this lives inside (so the post drives discovery)

Don't proceed without these. If user gives abstract material, push back: "What's the actual receipt? Numbers, names, dates — not 'we helped a client improve outbound.'"

4. Generate the post

Structure:

Line 1: Hook (matches the archetype)

Line 2-5: Body — single-line sentences, scannable.
Each sentence does ONE job:
- Set up the receipt
- Drop the unexpected lever
- Name the obvious thing the receipt would suggest (then disqualify it)

Receipt block:
- Bullet 1: specific number/metric
- Bullet 2: specific number/metric
- Bullet 3: the lever that mattered

Line N: Close — ONE specific direct line. NO engagement bait.
Optional: 1-line drive ("If you're hunting <pain>, the worksheet for
this is in <course>.")

#3 max hashtags. Specific, not category-broad.