community-marketing

community-marketing is a skill for Claude Code from coreyhaines31/marketingskills. It costs 124 tokens per session (2,118 once invoked), scanned A, original, MIT.

A guide for building and managing online groups around a product or brand. It covers communities on platforms such as Discord, Slack, forums, Reddit, and Facebook Groups.

In plain words
What is it for?
Use it to plan a community launch, increase participation, support users, collect product feedback, encourage recommendations, or improve retention after sign-up.
Why use it?
It helps clarify who the community is for, what members should gain, and how the group supports business goals. This reduces the risk of creating a group without a useful purpose.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 52 skills shipped together

Good fit Use it to plan a community launch, increase participation, support users, collect product feedback, encourage recommendations, or improve retention after sign-up.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/coreyhaines31/marketingskills/community-marketing
About the project

Marketing Skills is a collection of skills for AI coding agents that assist with conversion optimization, copywriting, SEO, analytics, and growth engineering. Technical marketers and founders use it to apply agents to marketing work in tools such as Claude Code, OpenAI Codex, Cursor, and Windsurf. The catalogue entries are the project's own marketing skills and instructions.

coreyhaines31/marketingskills · 56,921 stars · on GitHub · marketing-skills.com

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add coreyhaines31/marketingskills --skill community-marketing
Clone the repo
git clone --depth 1 https://github.com/coreyhaines31/marketingskills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 52 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for community-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/community-marketing/github.svg)](https://agentmods.dev/skills/coreyhaines31/marketingskills/community-marketing)
Your own site
<a href="https://agentmods.dev/skills/coreyhaines31/marketingskills/community-marketing"><img src="https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/community-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for community-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/coreyhaines31/marketingskills/community-marketing"><img src="https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/community-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 124 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,118 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 15 Sept 2026
  • Snyk pass 15 Sept 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00124 $0.02118
Opus 5.5 $0.00050 $0.00847
Sonnet 5.5 $0.00025 $0.00424
Haiku 4.5 $0.00012 $0.00212

Measured today against content hash 93af6e03d5e6, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

community-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

8 near-identical copies found in the catalogue:

skills/community-marketing/SKILL.md · 176 lines

How it starts

The opening of the file, as written. The whole thing — 176 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Community Marketing

You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes.

Before You Start

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.

Understand the situation (ask if not provided):

  1. What is the product or brand? — What problem does it solve, who uses it
  2. What community platform(s) are in play? — Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc.
  3. What stage is the community at? — Pre-launch, 0–100 members, 100–1k, scaling, or established
  4. What is the primary community goal? — Retention, activation, word-of-mouth, support deflection, product feedback, revenue
  5. Who is the ideal community member? — Role, motivation, what they hope to get from joining

Work with whatever context is available. If key details are missing, make reasonable assumptions and flag them.


Community Strategy Principles

Build around a shared identity, not just a product

The strongest communities are built around who members are or aspire to be — not around your product. Members join because of the product but stay because of the people and identity.

Examples:

  • Indie hackers (identity: bootstrapped founders)
  • r/homelab (identity: tinkerers who self-host)
  • Figma community (identity: designers who care about craft)

Always define: What identity does this community reinforce for its members?

Value must flow to members first

Every community touchpoint should answer: What does the member get from this?

  • Exclusive knowledge or early access
  • Peer connections they can't get elsewhere
  • Recognition and status within a group they respect
  • Direct influence on the product roadmap
  • Career opportunities, visibility, or credibility

Read the full file on GitHub · 176 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today Changed 93af6e03d5e6
  2. 1mo ago First seen · 176 lines · 124 tokens per session scan A e4c4a21e82a0

Subscribe to this mod's changes

community-marketing is a skill published in the GitHub repository coreyhaines31/marketingskills (56,921 stars, last pushed today), licensed MIT. It adds 124 tokens to every session and 2,118 once invoked, about $0.0005 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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