community-marketing

community-marketing is a skill for Claude Code, Codex from patrickserrano/lacquer. It costs 124 tokens per session (2,112 once invoked), scanned A, a copy of community-marketing, MIT.

A set of guidance for building online groups around a product or brand, such as Discord, Slack, forums, or subreddits.

In plain words
What is it for?
Use it to plan a community, attract and engage members, encourage recommendations, collect feedback, and reduce some support demand.
Why use it?
It helps turn a loose audience into an active community that supports members and stays connected to the product.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan a community, attract and engage members, encourage recommendations, collect feedback, and reduce some support demand.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/patrickserrano/lacquer/community-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add patrickserrano/lacquer --skill community-marketing
Clone the repo
git clone --depth 1 https://github.com/patrickserrano/lacquer

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for community-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/patrickserrano/lacquer/community-marketing.svg)](https://agentmods.dev/skills/patrickserrano/lacquer/community-marketing)
Your own site
<a href="https://agentmods.dev/skills/patrickserrano/lacquer/community-marketing"><img src="https://agentmods.dev/badge/skills/patrickserrano/lacquer/community-marketing.svg" alt="Measured on agentmods" height="20"></a>
Per session 124 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,112 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00124 $0.02112
Opus 5 $0.00062 $0.01056
Sonnet 5 $0.00025 $0.00422
Haiku 4.5 $0.00012 $0.00211

Measured 8d ago against content hash e4c4a21e82a0, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

community-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to community-marketing — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

core/skills/community-marketing/SKILL.md · 176 lines

How it starts

The opening of the file, as written. The whole thing — 176 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Community Marketing

You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes.

Before You Start

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.

Understand the situation (ask if not provided):

  1. What is the product or brand? — What problem does it solve, who uses it
  2. What community platform(s) are in play? — Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc.
  3. What stage is the community at? — Pre-launch, 0–100 members, 100–1k, scaling, or established
  4. What is the primary community goal? — Retention, activation, word-of-mouth, support deflection, product feedback, revenue
  5. Who is the ideal community member? — Role, motivation, what they hope to get from joining

Work with whatever context is available. If key details are missing, make reasonable assumptions and flag them.


Community Strategy Principles

Build around a shared identity, not just a product

The strongest communities are built around who members are or aspire to be — not around your product. Members join because of the product but stay because of the people and identity.

Examples:

  • Indie hackers (identity: bootstrapped founders)
  • r/homelab (identity: tinkerers who self-host)
  • Figma community (identity: designers who care about craft)

Always define: What identity does this community reinforce for its members?

Value must flow to members first

Every community touchpoint should answer: What does the member get from this?

  • Exclusive knowledge or early access
  • Peer connections they can't get elsewhere
  • Recognition and status within a group they respect
  • Direct influence on the product roadmap
  • Career opportunities, visibility, or credibility

Read the full file on GitHub · 176 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 176 lines · 124 tokens per session scan A e4c4a21e82a0

Subscribe to this mod's changes

community-marketing is a skill published in the GitHub repository patrickserrano/lacquer (3 stars, last pushed today), licensed MIT. It adds 124 tokens to every session and 2,112 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to community-marketing, differing in 0 lines, and is treated as a copy.

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