Go-to-Market Planner

Go-to-Market Planner is a skill for Claude Code, Codex from daffy0208/ai-dev-standards. It costs 40 tokens per session (1,767 once invoked), scanned A, a copy of Go-to-Market-Planner, MIT.

A planning guide for taking a product to market, from deciding who it is for and how it differs to preparing messages, channels, and launch activities.

In plain words
What is it for?
Use it to define positioning, compare competitors, test your message with customers, choose marketing channels, and plan launch content and execution.
Why use it?
It helps turn a vague launch idea into a coordinated plan that builds attention before launch and maintains it afterward.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to define positioning, compare competitors, test your message with customers, choose marketing channels, and plan launch content and execution.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/daffy0208/ai-dev-standards/go-to-market-planner
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add daffy0208/ai-dev-standards --skill go-to-market-planner
Clone the repo
git clone --depth 1 https://github.com/daffy0208/ai-dev-standards

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Go-to-Market Planner

README.md
[![agentmods](https://agentmods.dev/badge/skills/daffy0208/ai-dev-standards/go-to-market-planner/github.svg)](https://agentmods.dev/skills/daffy0208/ai-dev-standards/go-to-market-planner)
Your own site
<a href="https://agentmods.dev/skills/daffy0208/ai-dev-standards/go-to-market-planner"><img src="https://agentmods.dev/badge/skills/daffy0208/ai-dev-standards/go-to-market-planner/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Go-to-Market Planner

Your own site · 80×15
<a href="https://agentmods.dev/skills/daffy0208/ai-dev-standards/go-to-market-planner"><img src="https://agentmods.dev/badge/skills/daffy0208/ai-dev-standards/go-to-market-planner.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 40 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,767 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00040 $0.01767
Opus 5 $0.00020 $0.00883
Sonnet 5 $0.00008 $0.00353
Haiku 4.5 $0.00004 $0.00177

Measured 12d ago against content hash caff213c18b7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

Go-to-Market Planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to Go-to-Market-Planner — 4 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/go-to-market-planner/SKILL.md · 306 lines

How it starts

The opening of the file, as written. The whole thing — 306 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Go-to-Market Planner

Plan and execute successful product launches.

Core Principle

Launch is a campaign, not an event. Build momentum before launch, peak at launch, sustain after launch.

5-Phase GTM Strategy

Phase 1: Market Positioning

Goal: Define how product fits in market landscape

Positioning Statement:

For [target customer]
Who [customer need/problem]
[Product name] is a [product category]
That [key benefit/differentiation]
Unlike [competitors]
Our product [unique value]

Competitive Analysis:

Competitor Strengths Weaknesses Our Advantage
Competitor A Feature X Price Better UX

Validation:

  • Target customer clearly defined
  • Differentiation identified
  • Positioning tested with 5+ customers

Phase 2: Messaging & Content

Goal: Create compelling launch messaging

Message Hierarchy:

  1. Headline: Core benefit in 5-10 words
  2. Sub-headline: How it works or who it's for (1 sentence)
  3. 3 Key Benefits: What users gain (feature → benefit)
  4. Social Proof: Testimonials, case studies, logos
  5. Call-to-Action: Clear next step

Content Types:

  • Launch blog post
  • Product demo video (2-3 min)
  • Landing page
  • Email announcement
  • Social media posts (5-10 ready)
  • Press release (if targeting media)

Validation:

  • Messaging tested with target customers
  • Content created 2 weeks before launch
  • CTAs clear and trackable

Phase 3: Channel Strategy

Goal: Identify where to reach target customers

Channel Options:

Owned Channels (free, full control):

  • Email list (existing customers/subscribers)
  • Blog and SEO
  • Social media (Twitter, LinkedIn)
  • YouTube

Earned Channels (free, limited control):

  • Press and media (TechCrunch, Product Hunt)
  • Influencers and partners
  • Community forums (Reddit, Hacker News)
  • Word of mouth

Paid Channels (cost, full control):

Read the full file on GitHub · 306 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 306 lines · 40 tokens per session scan A caff213c18b7

Subscribe to this mod's changes

Go-to-Market Planner is a skill published in the GitHub repository daffy0208/ai-dev-standards (36 stars, last pushed 8mo ago), licensed MIT. It adds 40 tokens to every session and 1,767 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to Go-to-Market-Planner, differing in 4 lines, and is treated as a copy.

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