Go-to-Market-Planner

Go-to-Market-Planner is a skill for Claude Code from nicepkg/ai-workflow. It costs 41 tokens per session (1,769 once invoked), scanned A, original, MIT.

A planning tool for taking a product to market, from defining its target customer and position to preparing messages, channels, and launch activities. A go-to-market plan explains how a product will reach and attract customers.

In plain words
What is it for?
Use it for product launches, entering new markets, competitive analysis, customer validation, launch messaging, content planning, and campaign execution.
Why use it?
It organizes launch work into stages instead of treating launch day as the whole plan, and helps clarify how the product differs from competitors.

Skill for Claude Code

Written for Claude Code: installed under .claude/. Also seen: positional $N argument.

Good fit Use it for product launches, entering new markets, competitive analysis, customer validation, launch messaging, content planning, and campaign execution.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/nicepkg/ai-workflow/go-to-market-planner
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add nicepkg/ai-workflow --skill go-to-market-planner
Clone the repo
git clone --depth 1 https://github.com/nicepkg/ai-workflow

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Go-to-Market-Planner

README.md
[![agentmods](https://agentmods.dev/badge/skills/nicepkg/ai-workflow/go-to-market-planner/github.svg)](https://agentmods.dev/skills/nicepkg/ai-workflow/go-to-market-planner)
Your own site
<a href="https://agentmods.dev/skills/nicepkg/ai-workflow/go-to-market-planner"><img src="https://agentmods.dev/badge/skills/nicepkg/ai-workflow/go-to-market-planner/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Go-to-Market-Planner

Your own site · 80×15
<a href="https://agentmods.dev/skills/nicepkg/ai-workflow/go-to-market-planner"><img src="https://agentmods.dev/badge/skills/nicepkg/ai-workflow/go-to-market-planner.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 41 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,769 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00041 $0.01769
Opus 5 $0.00020 $0.00885
Sonnet 5 $0.00008 $0.00354
Haiku 4.5 $0.00004 $0.00177

Measured 10d ago against content hash 98ff12b8f87d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

Go-to-Market-Planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

workflows/marketing-pro-workflow/.claude/skills/Go-to-Market-Planner/SKILL.md · 306 lines

How it starts

The opening of the file, as written. The whole thing — 306 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Go-to-Market-Planner

Plan and execute successful product launches.

Core Principle

Launch is a campaign, not an event. Build momentum before launch, peak at launch, sustain after launch.

5-Phase GTM Strategy

Phase 1: Market Positioning

Goal: Define how product fits in market landscape

Positioning Statement:

For [target customer]
Who [customer need/problem]
[Product name] is a [product category]
That [key benefit/differentiation]
Unlike [competitors]
Our product [unique value]

Competitive Analysis:

Competitor Strengths Weaknesses Our Advantage
Competitor A Feature X Price Better UX

Validation:

  • Target customer clearly defined
  • Differentiation identified
  • Positioning tested with 5+ customers

Phase 2: Messaging & Content

Goal: Create compelling launch messaging

Message Hierarchy:

  1. Headline: Core benefit in 5-10 words
  2. Sub-headline: How it works or who it's for (1 sentence)
  3. 3 Key Benefits: What users gain (feature → benefit)
  4. Social Proof: Testimonials, case studies, logos
  5. Call-to-Action: Clear next step

Content Types:

  • Launch blog post
  • Product demo video (2-3 min)
  • Landing page
  • Email announcement
  • Social media posts (5-10 ready)
  • Press release (if targeting media)

Validation:

  • Messaging tested with target customers
  • Content created 2 weeks before launch
  • CTAs clear and trackable

Phase 3: Channel Strategy

Goal: Identify where to reach target customers

Channel Options:

Owned Channels (free, full control):

  • Email list (existing customers/subscribers)
  • Blog and SEO
  • Social media (Twitter, LinkedIn)
  • YouTube

Earned Channels (free, limited control):

  • Press and media (TechCrunch, Product Hunt)
  • Influencers and partners
  • Community forums (Reddit, Hacker News)
  • Word of mouth

Paid Channels (cost, full control):

Read the full file on GitHub · 306 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 306 lines · 41 tokens per session scan A 98ff12b8f87d

Subscribe to this mod's changes

Go-to-Market-Planner is a skill published in the GitHub repository nicepkg/ai-workflow (283 stars, last pushed 7mo ago), licensed MIT. It adds 41 tokens to every session and 1,769 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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