google-ads

google-ads is a skill for Claude Code, Codex from dalroot/agentic-seo. It costs 95 tokens per session (1,721 once invoked), scanned A, original, MIT.

When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube…

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Install with agentmods
npx agentmods add skills/dalroot/agentic-seo/google-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add dalroot/agentic-seo --skill google-ads
Clone the repo
git clone --depth 1 https://github.com/dalroot/agentic-seo

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/dalroot/agentic-seo/google-ads/github.svg)](https://agentmods.dev/skills/dalroot/agentic-seo/google-ads)
Your own site
<a href="https://agentmods.dev/skills/dalroot/agentic-seo/google-ads"><img src="https://agentmods.dev/badge/skills/dalroot/agentic-seo/google-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/dalroot/agentic-seo/google-ads"><img src="https://agentmods.dev/badge/skills/dalroot/agentic-seo/google-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 95 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,721 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin unknown No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00095 $0.01721
Opus 5.5 $0.00038 $0.00688
Sonnet 5.5 $0.00019 $0.00344
Haiku 4.5 $0.00010 $0.00172

Measured today against content hash 6d729ce6381c, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/paid-ads/platforms/google-ads/SKILL.md · 133 lines

How it starts

The opening of the file, as written. The whole thing — 133 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Guides Google Ads setup, campaign structure, keyword targeting, and optimization. Google Ads excels at high-intent search traffic; use when people actively search for your solution.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Two Modes: PMF Testing vs Conversion-Driven

Mode When Budget Landing page Metrics
PMF testing Pre-PMF; validate idea before building $47–500; start small Simple LP: headline, benefits, problem solved, CTA ("Join Waitlist," "Get Early Access") CTR, sign-up rate, bounce rate; low CTR/high bounce = messaging/positioning issue
Conversion-driven PMF validated; commercialization Scale; ROAS target Full funnel; ad-to-page alignment ROAS, CAC, conversion rate

PMF testing: No full product needed. Build landing page with Unbounce, Carrd, or Webflow. Run ads to relevant search terms; measure clicks, engagement, signups. Test messaging (e.g., "Fastest App for Freelancers" vs "Simplest Time Tracker for Teams"), pricing (different price points in ads/LP), and audiences (keyword targeting, in-market). Allow 4–6 weeks for PMax learning phase. Use as learning tool, not just marketing channel.

Reference: Marketing Cactus – Using Google Ads to Test Product-Market Fit

Campaign Structure

Account
├── Campaign: Brand (Search)
├── Campaign: Non-Brand (Search)
├── Campaign: Competitor (Search) — optional; bid on competitor brand + "alternative"/"vs"
├── Campaign: Retargeting (Display)
└── Campaign: Performance Max

Competitor Brand Keywords

When: Bid on "[Competitor] alternative," "[Competitor] vs [You]" to intercept high-intent traffic. Google allows competitor terms as keywords; you cannot use competitor names in ad copy without permission.

Read the full file on GitHub · 133 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today First seen · 133 lines · 95 tokens per session scan A 6d729ce6381c

Subscribe to this mod's changes

google-ads is a skill published in the GitHub repository dalroot/agentic-seo (25 stars, last pushed 6d ago), licensed MIT. It adds 95 tokens to every session and 1,721 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-26.

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