Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add dalroot/agentic-seo --skill integrated-marketinggit clone --depth 1 https://github.com/dalroot/agentic-seoWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/dalroot/agentic-seo/integrated-marketing)<a href="https://agentmods.dev/skills/dalroot/agentic-seo/integrated-marketing"><img src="https://agentmods.dev/badge/skills/dalroot/agentic-seo/integrated-marketing/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/dalroot/agentic-seo/integrated-marketing"><img src="https://agentmods.dev/badge/skills/dalroot/agentic-seo/integrated-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00088 | $0.01409 |
| Opus 5.5 | $0.00035 | $0.00564 |
| Sonnet 5.5 | $0.00018 | $0.00282 |
| Haiku 4.5 | $0.00009 | $0.00141 |
Grade A, and why
integrated-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 119 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Strategies: Integrated Marketing (IMC)
Guides Integrated Marketing Communications (IMC) strategy. IMC coordinates all marketing channels to deliver a consistent message and unified customer experience. Companies using integrated approaches achieve ~25% higher marketing ROI; optimized channel mixes outperform by ~27% in acquisition efficiency.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Program vs. Channel vs. Campaign
| Term | Definition | Examples |
|---|---|---|
| Program | High-level strategy; collection of channels to achieve a discrete goal | Thought leadership program, lifecycle program, loyalty program |
| Channel | Specific medium/platform for communication | Email, LinkedIn, SEO, paid ads, events |
| Campaign | Time-bound initiative using one or more channels | Product launch, seasonal sale, holiday giveaway |
Relationship: Program contains campaigns; campaigns use channels. Avoid using terms interchangeably.
PESO Model
Organize communications into four integrated categories:
| Type | Examples | Role |
|---|---|---|
| Paid | Ads, sponsored content, influencer partnerships | Immediate reach, targeting |
| Earned | PR, media coverage, organic mentions | Authority, credibility |
| Shared | Social engagement, co-created content, EGC | Community, authenticity |
| Owned | Website, blog, email, content hub | Strategic foundation; anchor |
Best practice: Owned media as anchor; sequence PESO intentionally. Integration over silos--all four work together for synergy.
Growth Metrics by Stage
| Stage | Focus metrics |
|---|---|
| Early (traffic) | Website traffic; organic traffic; keyword rankings |
| Channel testing | ROI (influencer), LTV (discount), ROAS (paid) |
| Monetization | CAC, conversion rate |
| Scale | MRR, ARR |
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- today First seen · 119 lines · 88 tokens per session scan A 0491814be933
integrated-marketing is a skill published in the GitHub repository dalroot/agentic-seo (25 stars, last pushed 6d ago), licensed MIT. It adds 88 tokens to every session and 1,409 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-26.
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