seo-fundamentals

A checklist for reviewing a public web page’s search-engine setup, including page titles, descriptions, headings, HTML structure, image text, and sharing previews.

In plain words
What is it for?
Reviewing HTML head sections and page components, checking metadata and headings, and preparing pages for search indexing and social sharing.
Why use it?
It helps catch missing or unclear page information that can make a site harder for search engines to understand and for people to find.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/danielpodolsky/ownyourcode/seo
Any agent
npx skills add DanielPodolsky/ownyourcode --skill seo
Clone the repo
git clone --depth 1 https://github.com/DanielPodolsky/ownyourcode

Made for: Claude Code, Codex.

Per session 38 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,412 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00038 $0.01412
Opus 5 $0.00019 $0.00706
Sonnet 5 $0.00008 $0.00282
Haiku 4.5 $0.00004 $0.00141

Measured 2d ago against content hash 216a3c9e7e9d, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

seo-fundamentals scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/fundamentals/seo/SKILL.md · 220 lines

How it starts

The opening of the file, as written. The whole thing — 220 lines — stays where its author put it; the contents beside it link to each section on GitHub.

SEO Fundamentals Review

"Good SEO is good UX. If search engines can't understand your page, users might not find it."

When to Apply

Activate this skill when:

  • Reviewing HTML <head> sections
  • Seeing meta tags in code
  • Next.js/Remix page components
  • HTML structure with headings
  • Any page that should be indexed

The SEO Checklist

Must Have (Every Page)

  • Title tag — 50-60 characters, unique per page
  • Meta description — 150-160 characters, compelling
  • Single H1 — One per page, describes main content
  • Logical heading hierarchy — H1 → H2 → H3 (no skipping)
  • Semantic HTML<header>, <main>, <nav>, <article>, <footer>
  • Image alt text — Descriptive, not "image1.jpg"

Should Have (Marketing Pages)

  • Open Graph tags — og:title, og:description, og:image
  • Twitter Card — twitter:card, twitter:title
  • Canonical URL — Prevent duplicate content issues
  • Structured data — JSON-LD for rich snippets

Performance (Affects SEO)

  • Core Web Vitals awareness
    • LCP (Largest Contentful Paint) < 2.5s
    • FID (First Input Delay) < 100ms
    • CLS (Cumulative Layout Shift) < 0.1

Common Mistakes (Anti-Patterns)

1. Multiple H1 Tags

<!-- ❌ BAD: Multiple H1s confuse search engines -->
<h1>Welcome</h1>
<h1>Our Products</h1>
<h1>Contact Us</h1>

<!-- ✅ GOOD: One H1, logical hierarchy -->
<h1>Welcome to Our Store</h1>
<h2>Our Products</h2>
<h2>Contact Us</h2>

2. Missing Alt Text

<!-- ❌ BAD: Empty or useless alt -->
<img src="hero.jpg" alt="">
<img src="team.jpg" alt="image">

<!-- ✅ GOOD: Descriptive alt text -->
<img src="hero.jpg" alt="Software engineer working at laptop">
<img src="team.jpg" alt="Our founding team of 5 engineers">

3. Div Soup (No Semantic HTML)

<!-- ❌ BAD: No semantic meaning -->
<div class="header">
  <div class="nav">...</div>
</div>
<div class="content">...</div>
<div class="footer">...</div>

<!-- ✅ GOOD: Semantic HTML -->
<header>
  <nav>...</nav>
</header>
<main>...</main>
<footer>...</footer>

Read the full file on GitHub · 220 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 220 lines · 38 tokens per session scan A 216a3c9e7e9d

Subscribe to this mod's changes

seo-fundamentals is a skill published in the GitHub repository DanielPodolsky/ownyourcode (276 stars, last pushed 2mo ago), licensed MIT. It adds 38 tokens to every session and 1,412 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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