demand-leadership

demand-leadership is a skill for Claude Code, Codex from deciqAI/knowledge-skills. It costs 112 tokens per session (1,903 once invoked), scanned A, original, MIT.

A market-positioning approach for shaping how customers understand a problem before they compare vendors. It aims to move a company from answering customer requests to influencing how those requests are defined.

In plain words
What is it for?
Use it to develop distinctive problem framing, create thought leadership, and enter or reshape a market. It is intended for business customers rather than mass-market consumer positioning.
Why use it?
It addresses situations where customers treat products as interchangeable, focus mainly on price, or invite vendors only after writing a request for proposal.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to develop distinctive problem framing, create thought leadership, and enter or reshape a market. It is intended for business customers rather than mass-market consumer positioning.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/deciqai/knowledge-skills/demand-leadership
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add deciqAI/knowledge-skills --skill demand-leadership
Clone the repo
git clone --depth 1 https://github.com/deciqAI/knowledge-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for demand-leadership

README.md
[![agentmods](https://agentmods.dev/badge/skills/deciqai/knowledge-skills/demand-leadership/github.svg)](https://agentmods.dev/skills/deciqai/knowledge-skills/demand-leadership)
Your own site
<a href="https://agentmods.dev/skills/deciqai/knowledge-skills/demand-leadership"><img src="https://agentmods.dev/badge/skills/deciqai/knowledge-skills/demand-leadership/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for demand-leadership

Your own site · 80×15
<a href="https://agentmods.dev/skills/deciqai/knowledge-skills/demand-leadership"><img src="https://agentmods.dev/badge/skills/deciqai/knowledge-skills/demand-leadership.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 112 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,903 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00112 $0.01903
Opus 5 $0.00056 $0.00951
Sonnet 5 $0.00022 $0.00381
Haiku 4.5 $0.00011 $0.00190

Measured 11d ago against content hash 63aa2fdd1c7e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

demand-leadership scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

demand-leadership/SKILL.md · 122 lines

How it starts

The opening of the file, as written. The whole thing — 122 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Demand Leadership

Overview

The highest-value market position is not to fulfill demand but to define it — to become the entity whose framing of the problem the customer adopts as their own. Three stages: 1 — Insight Generation ("this vendor understands my problem better than I do") → 2 — Value Reconstruction ("this vendor has redefined how I think about it") → 3 — Scene Creation ("I go to this vendor before I decide, not after").

Stop-rule: Stage 3 = customer asks your opinion before deciding. Cross-skill: use after customer-relationship-ladder + jobs-to-be-done; alongside north-star-metric; instead of first-principles for positioning tasks.


When to Use

Use when: customers evaluate on price/features; sales driven by customer-initiated RFPs; strong product losing to weaker competitors with stronger "thought leadership"; no distinctive problem framing competitors don't share; new market entry or post-PMF commoditization risk. Do NOT use when: commodity markets with regulation-fixed problem definitions; pre-Stage-1 companies with no customer intelligence; consumer mass markets (use social-proof + anchoring first).


Coaching Novices (Adaptive Front Door)

  • Engine mode: concrete case → run The Process directly.
  • Coach mode: unfamiliar → guide step by step. In Coach mode, respond one step at a time. Each [WAIT] is a hard stop — output only that step's question, then stop.
  1. Ask: "What do your best customers realize about their problem after working with you that they didn't before?" Cannot answer → Stage 1.
  2. Ask: "If you and your top competitor each had 10 minutes to describe the customer's problem, how would the descriptions differ?" Substantially similar → Stage 1.
  3. Ask: "At what point in the customer's decision process do they first contact you?" RFP stage → Stage 1. Problem-definition → Stage 2. Pre-problem → Stage 3.

[WAIT — do not advance until user responds]

  1. Ask: "Is there a specific workflow where your product is the starting point, not a reference?" Yes → Stage 3 evidence. No → identify target scene.

[WAIT — do not advance until user responds]

  1. Name one Stage-up move executable in 60 days with named owner and behavioral success indicator.

[WAIT — do not advance until user responds]

Read the full file on GitHub · 122 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 122 lines · 112 tokens per session scan A 63aa2fdd1c7e

Subscribe to this mod's changes

demand-leadership is a skill published in the GitHub repository deciqAI/knowledge-skills (10 stars, last pushed 9d ago), licensed MIT. It adds 112 tokens to every session and 1,903 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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