Activate when: someone is making a decision under emotional pressure and worries they'll regret it later; someone says "I know I should do X but it feels too scary right now"; someone is about to quit, accept an offer, end a relationship, or have a hard conversation and is stuck; someone mentions "regret…
Activate when: user says 'our growth is stalling and we don't know why,' 'product and marketing are arguing about whose fault it is,' 'where is our funnel breaking,' 'pirate metrics,' or 'acquisition vs activation vs retention.' Also activate for: designing end-to-end metrics for a new product, building a shared…
Activate when: user says 'what's the most likely explanation,' 'why did this happen,' 'we think it's X but not sure,' 'we only have one theory,' 'the team has converged on an answer without checking alternatives,' or when diagnosing a bug/outage/symptom/anomaly under uncertainty. Do NOT activate when: the problem is…
Activate when: signups don't turn into active/paying users; 'people sign up but don't stick', designing onboarding, improving activation; aha moment, time-to-value. Do NOT activate when: the problem is acquisition (no signups) or long-term retention of already-activated users (different lever). More…
Activate when: user says 'what's a fair price / starting number / ballpark'; counterparty just opened with a number; user is about to negotiate salary, valuation, or deal terms; user is making a forecast and a number has already been floated; user asks about 'first offer', 'framing effect', or 'being anchored'. Do NOT…
Activate when: user says 'where should we grow next', 'should we enter a new market', 'thinking about diversifying', 'new product vs new market', 'growth strategy', 'adjacent expansion', 'Ansoff', or is spreading resources across too many directions at once. Do NOT activate when: the firm has one clear unsaturated…
Activate when: user asks whether their system/business/portfolio would survive a crisis; user says 'this has been fine for years but I'm nervous'; user wants to stress-test a plan against worst-case scenarios; user mentions Taleb, barbell strategy, via negativa, or skin in the game; user is deciding how to allocate…
Activate when: customers pay late and cash is tight; 'clients don't pay on time', collections, invoicing terms, reducing days-sales-outstanding; overdue receivables. Do NOT activate when: paid instantly at point of sale (no receivables). More: deciqai.com/s/ar-dso-discipline.
Diagnoses the buyer/seller deadlock in any trade of information — the buyer cannot value what they cannot see, but once they see it they have it for free — and selects the disclosure mechanism (patent, NDA, staged disclosure, trusted intermediary + escrow, reputation, or proxy demonstration) that lets the buyer…
Activate when: someone says 'should we trust the expert on this?', 'they're a professor/CEO/MD so they must be right', 'I don't want to push back on them', 'we deferred to the board and it blew up', or is evaluating a charismatic founder, assessing due diligence on a high-credential deal, or building a team where…
Activate when: user says 'we keep hearing about X so it must be common', 'that just happened so it's risky', 'the news is full of stories about this', 'I've seen this a lot lately so it's probable', or is making a risk/frequency estimate driven by memorable examples rather than data. Do NOT activate when: the…
Activate when: user says 'walk-away point', 'reservation price', 'should I take this deal', 'what's my leverage', 'they won't budge', or any salary/term-sheet/vendor/M&A negotiation where stakes are non-trivial. Do NOT activate when: the situation is a purely emotional relationship dispute with no transactional…
Activate when: user says 'Bayesian', 'prior', 'posterior', 'base rate', 'likelihood ratio', or 'update my belief'; someone treats 'the evidence is consistent with X' as proof of X; a high-stakes decision rests on interpreting a test result, security alert, fraud flag, A/B result, or hiring signal; base rates are being…
Activate when: user says "portfolio review," "cash cow," "Stars and Dogs," "growth-share matrix," "which business should we fund," or "resource allocation across units"; firm has multiple business units competing for shared capital; investor or board discussion needs a visual portfolio health read. Do NOT activate…
Activate when: user says 'this can't happen,' 'never happened in N years,' 'our models say it's near-zero'; user is stress-testing a strategy or portfolio against extreme scenarios; someone mentions fat tails, Taleb, narrative fallacy, or turkey problem; a past catastrophic event is being analyzed and it 'seemed…
Activate when: user asks 'how do we stop competing on price?', 'what new market can we create?', 'is there a way to differentiate and cut costs at the same time?', describes an industry where all competitors look identical and margins are eroding, or a team is choosing a market entry angle to avoid head-to-head…
Activate when: a founder is deciding whether to raise venture money or self-fund; 'should we raise?', weighing dilution vs speed, choosing a funding path; VC fit vs bootstrap/SMB. Do NOT activate when: the decision is already made and the task is executing a specific raise (use fundraising materials instead). More…
Activate when: a founder is guessing at marketing channels or pouring effort into one that isn't working; 'how do we get customers', 'which channel should we use', growth is stalled on distribution. Do NOT activate when: a channel is already proven and the task is to optimize/scale it, not to find one. More…
Activate when: user says "business model canvas," "BMC," "Osterwalder canvas," "what's our business model," "map this business," or asks to evaluate/design/pivot/compare a business model before raising capital. Do NOT activate when: no customer segment exists yet (redirect to first-principles first); or the question…
Activate when: a profitable-on-paper business is short on cash; 'we're profitable but always broke', managing working capital, inventory or receivables tying up cash; DSO/DIO/DPO. Do NOT activate when: a pure digital business with instant payment and no inventory/receivables (cycle 0). More…
Activate when: 'we keep debating whether to pivot or stay the course', 'I don't know what we should never change', 'is this signal or noise?', 'the market shifted — what do we hold onto?', 'we're paralyzed between adapting and staying true to who we are'. Do NOT activate when: the decision is purely operational (which…
Activate when: user says 'let's make sure we don't skip anything', 'we need a pre-flight', 'build me a checklist for X', 'we keep missing steps in our deployment / close / launch', 'Gawande / Pronovost / checklist manifesto'. Do NOT activate when: the task is simple and one-off with no recurrence; the user is asking…
Activate when: someone says 'let's just remove this', 'why do we still have this rule?', 'this seems useless/outdated', 'nobody knows why this is here', new leadership restructuring without knowing the history, a developer deleting code whose purpose isn't documented, a regulator repealing a law without tracing its…
Activate when: user says 'should I enter this market / make this hire / invest in this domain,' 'am I qualified to evaluate this,' 'stay in your lane,' 'stick to what you know,' or is about to make a consequential decision in an unfamiliar domain. Do NOT activate when: the decision is small and explicitly framed as a…