k-factor-viral

k-factor-viral is a skill for Claude Code, Codex from deciqAI/knowledge-skills. It costs 110 tokens per session (1,840 once invoked), scanned A, original, MIT.

A way to measure how much new user growth comes from existing users inviting others. Its K-factor multiplies the average number of invites by the share that become activated users.

In plain words
What is it for?
Use it to assess referral programs, invite flows, sharing features, growth plateaus, and forecasts that depend on users bringing in more users.
Why use it?
It replaces vague claims that a product is viral with a concrete measure, showing whether referrals create compounding growth or eventually reach a ceiling.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to assess referral programs, invite flows, sharing features, growth plateaus, and forecasts that depend on users bringing in more users.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/deciqai/knowledge-skills/k-factor-viral
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add deciqAI/knowledge-skills --skill k-factor-viral
Clone the repo
git clone --depth 1 https://github.com/deciqAI/knowledge-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for k-factor-viral

README.md
[![agentmods](https://agentmods.dev/badge/skills/deciqai/knowledge-skills/k-factor-viral/github.svg)](https://agentmods.dev/skills/deciqai/knowledge-skills/k-factor-viral)
Your own site
<a href="https://agentmods.dev/skills/deciqai/knowledge-skills/k-factor-viral"><img src="https://agentmods.dev/badge/skills/deciqai/knowledge-skills/k-factor-viral/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for k-factor-viral

Your own site · 80×15
<a href="https://agentmods.dev/skills/deciqai/knowledge-skills/k-factor-viral"><img src="https://agentmods.dev/badge/skills/deciqai/knowledge-skills/k-factor-viral.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 110 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,840 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00110 $0.01840
Opus 5 $0.00055 $0.00920
Sonnet 5 $0.00022 $0.00368
Haiku 4.5 $0.00011 $0.00184

Measured 9d ago against content hash d51c3e4bfc65, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

k-factor-viral scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

k-factor-viral/SKILL.md · 123 lines

How it starts

The opening of the file, as written. The whole thing — 123 lines — stays where its author put it; the contents beside it link to each section on GitHub.

K-Factor and Viral Coefficient

Overview

K = i × c, where i = average invites per existing user, c = conversion rate into new activated users. K > 1 → exponential growth; K < 1 → finite ceiling; K = 1 → linear. Most "viral" products have K in the 0.1-0.6 range — social transmission, not a growth engine.

Codified by Steve Jurvetson (DFJ) via the Hotmail case (1996); formalized by Andrew Chen, David Skok, and early Facebook/LinkedIn growth teams.

Composes with aarrr-pirate-metrics (K sits in Referral), network-effects (value vs. user count — different things), mvp (smoke tests cannot establish K), feedback-loops (K > 1 is a specific reinforcing-loop condition).

When to Use

  • A product is described as "viral" without an explicit K calculation
  • Growth plateauing despite "viral elements" (share buttons, referral programs, invite flows)
  • A growth team debating which lever to pull without the K = i × c decomposition
  • An investor or founder using "viral" to justify a growth forecast
  • Not when: B2B enterprise; focus is engagement/retention; pre-PMF product

Coaching Novices (Adaptive Front Door)

  • Engine mode: user has a concrete case → run The Process directly.
  • Coach mode: user unfamiliar or no concrete case → guide step by step.

In Coach mode, respond one step at a time. Each [WAIT] is a hard stop — output only that step's question, then stop.

  1. One-line: virality is K = i × c > 1 — below 1, the product doesn't grow by itself.
  2. Check fit: B2B / enterprise / pre-PMF → not this lens yet.
  3. Elicit the product and current invite mechanic.

[WAIT — do not advance until user responds]

  1. One question at a time: what's i? what's c? what's K? is K stable across waves?

[WAIT — do not advance until user responds]

  1. Close: name the specific i lever or c lever to attack.

[WAIT — do not advance until user responds]

Read the full file on GitHub · 123 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 123 lines · 110 tokens per session scan A d51c3e4bfc65

Subscribe to this mod's changes

k-factor-viral is a skill published in the GitHub repository deciqAI/knowledge-skills (10 stars, last pushed 10d ago), licensed MIT. It adds 110 tokens to every session and 1,840 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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