Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add eddiebelaval/squire --skill brand-voice-coachgit clone --depth 1 https://github.com/eddiebelaval/squireWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/eddiebelaval/squire/brand-voice-coach)<a href="https://agentmods.dev/skills/eddiebelaval/squire/brand-voice-coach"><img src="https://agentmods.dev/badge/skills/eddiebelaval/squire/brand-voice-coach/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/eddiebelaval/squire/brand-voice-coach"><img src="https://agentmods.dev/badge/skills/eddiebelaval/squire/brand-voice-coach.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00012 | $0.00966 |
| Opus 5 | $0.00006 | $0.00483 |
| Sonnet 5 | $0.00002 | $0.00193 |
| Haiku 4.5 | $0.00001 | $0.00097 |
Grade A, and why
Brand Voice Coach scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 99 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Voice Coach
Define, document, and maintain a consistent brand voice that makes your content instantly recognizable. This skill helps you articulate what your brand sounds like, train teams to write on-brand, and ensure consistency across every touchpoint.
A strong brand voice builds trust, differentiates from competitors, and creates emotional connection. This skill provides frameworks for defining voice attributes, creating practical guidelines, and evaluating content against brand standards. Turn abstract brand essence into concrete writing principles anyone can follow.
Built for brand managers, content strategists, marketing leaders, and anyone responsible for maintaining brand consistency across teams and channels.
Core Workflows
Workflow 1: Brand Voice Definition
- Brand Essence Articulation - Core identity and values
- Voice Attribute Selection - 3-5 defining characteristics
- This Not That - What you sound like vs don't
- Competitor Differentiation - How voice stands apart
- Audience Alignment - Voice that resonates with targets
- Example Compilation - Real samples of voice done right
- Documentation Draft - Shareable voice guidelines
Workflow 2: Tone Modulation Guide
- Situation Mapping - Different contexts requiring different tones
- Tone Spectrum - How voice flexes across situations
- Channel Variations - Social vs email vs support
- Emotional Contexts - Happy, frustrated, confused customers
- Content Type Guidance - Product copy, error messages, celebration
- Do's and Don'ts - Specific examples per context
- Decision Framework - How to choose appropriate tone
Workflow 3: Voice Audit
- Content Inventory - Sample across all channels
- Consistency Assessment - Where voice is on/off brand
- Gap Identification - Missing voice elements
- Competitive Comparison - Voice differentiation check
- Team Calibration - Are writers aligned?
- Recommendation Development - Priority improvements
- Action Plan - Steps to improve consistency
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 7d ago First seen · 99 lines · 12 tokens per session scan A d48e1315f3e7
Brand Voice Coach is a skill published in the GitHub repository eddiebelaval/squire (21 stars, last pushed 26d ago), licensed MIT. It adds 12 tokens to every session and 966 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
Other skills, from other repositories
Brand Voice Coach
Maintain consistent brand voice across all marketing communications.
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brand
Use when brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
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grounded-copy
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