dojo.md: Skill for Claude Code

.claude/skills/ad-copy-google-ads/anthropic--claude-opus-4-6/SKILL.md

ad-copy-google-ads is a skill for Claude Code from edholofy/dojo.md. It costs 53 tokens per session (3,549 once invoked), scanned A, original, MIT.

A writing aid for Google Search ads, covering responsive-search-ad headlines and descriptions, links, callouts, keyword insertion, and calls to action. It uses search intent and Google’s field-length limits when shaping the copy.

In plain words
What is it for?
Use it to create, audit, or rewrite Google Search campaigns, ad groups, extensions, and copy intended to improve relevance and Quality Score, Google’s ad-quality rating.
Why use it?
It helps prevent ad text from being too long or poorly matched to the search terms people use. It supports checking and rewriting campaigns from keyword research through final copy.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

This is edholofy/dojo.md's own configuration. It tells Claude Code how to work on dojo.md itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything dojo.md configures →

Reuse

Borrowing it

Nothing to install: this file belongs to edholofy/dojo.md. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/edholofy/dojo.md/main/.claude/skills/ad-copy-google-ads/anthropic--claude-opus-4-6/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/edholofy/dojo.md

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-copy-google-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/edholofy/dojo.md/anthropic-claude-opus-4-6/github.svg)](https://agentmods.dev/skills/edholofy/dojo.md/anthropic-claude-opus-4-6)
Your own site
<a href="https://agentmods.dev/skills/edholofy/dojo.md/anthropic-claude-opus-4-6"><img src="https://agentmods.dev/badge/skills/edholofy/dojo.md/anthropic-claude-opus-4-6/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-copy-google-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/edholofy/dojo.md/anthropic-claude-opus-4-6"><img src="https://agentmods.dev/badge/skills/edholofy/dojo.md/anthropic-claude-opus-4-6.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 53 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,549 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00053 $0.03549
Opus 5 $0.00026 $0.01775
Sonnet 5 $0.00011 $0.00710
Haiku 4.5 $0.00005 $0.00355

Measured 11d ago against content hash ad1739f45abf, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

ad-copy-google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/ad-copy-google-ads/anthropic--claude-opus-4-6/SKILL.md · 214 lines

How it starts

The opening of the file, as written. The whole thing — 214 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Domain Knowledge

Character Limits (Memorize These)

Element Limit Min Utilization Target
RSA Headline 30 chars 27+ chars (90%)
RSA Description 90 chars 83+ chars (92%)
Sitelink title 25 chars 22+ chars
Sitelink description 35 chars 31+ chars
Callout extension 25 chars 20+ chars
Structured snippet value 25 chars 20+ chars

Word budgets for drafting (constraint-first method):

  • 30 chars ≈ 5–6 words. Think in 5-word phrases.
  • 90 chars ≈ 15–17 words. Think in 2 short sentences or 1 punchy sentence.
  • 25 chars ≈ 4 words. Think in fragments.
  • 35 chars ≈ 5–6 words.

Character Counting Traps

  • Em dash (—) = count as 1 character in Google Ads interface, but verify platform behavior.
  • Default rule when ambiguous: count special characters at their maximum possible byte length to avoid violations.
  • Smart quotes (" ") vs straight quotes (" ') — use straight quotes; they're consistently 1 char.
  • Spaces count. Pipes count. Ampersands count.
  • Never trust your own manual count. Always recount each item letter-by-letter as a final gate. If you produce 15 headlines, recount all 15 individually at the end.

DKI Syntax & Rules

  • Correct format: {KeyWord:Default Text} — the entire token including braces must fit within 30 chars.
  • Capitalization variants: {keyword:default} (lowercase), {Keyword:Default} (title case first word), {KeyWord:Default} (title case all words), {KEYWORD:DEFAULT} (all caps).
  • The default text appears when the triggering keyword is too long or unavailable. It must be compelling standalone copy, not a throwaway like "Click Here."
  • Critical check: Take your longest keyword in the ad group and substitute it into the DKI slot. Does the full headline exceed 30 chars? If yes, shorten the default or restructure.
  • DKI risks: competitor names inserting, misspelled queries appearing, grammatically broken sentences ("Buy Best Running Shoes Near Me Today"), sensitive/inappropriate terms.
  • Always provide 2+ static non-DKI headline alternatives as safety variants.

Read the full file on GitHub · 214 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 214 lines · 53 tokens per session scan A ad1739f45abf

Subscribe to this mod's changes

ad-copy-google-ads is a skill published in the GitHub repository edholofy/dojo.md (10 stars, last pushed 4mo ago), licensed MIT. It adds 53 tokens to every session and 3,549 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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