Borrowing it
Nothing to install: this file belongs to edholofy/dojo.md. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.
curl -O https://raw.githubusercontent.com/edholofy/dojo.md/main/.claude/skills/ad-copy-google-ads/anthropic--claude-sonnet-4-6/SKILL.mdgit clone --depth 1 https://github.com/edholofy/dojo.mdWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/edholofy/dojo.md/anthropic-claude-sonnet-4-6)<a href="https://agentmods.dev/skills/edholofy/dojo.md/anthropic-claude-sonnet-4-6"><img src="https://agentmods.dev/badge/skills/edholofy/dojo.md/anthropic-claude-sonnet-4-6/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/edholofy/dojo.md/anthropic-claude-sonnet-4-6"><img src="https://agentmods.dev/badge/skills/edholofy/dojo.md/anthropic-claude-sonnet-4-6.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00055 | $0.03524 |
| Opus 5 | $0.00028 | $0.01762 |
| Sonnet 5 | $0.00011 | $0.00705 |
| Haiku 4.5 | $0.00006 | $0.00352 |
Grade A, and why
ad-copy-google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 204 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Domain Knowledge
Character Limits — The Numbers That Matter
- Headlines: 30 characters. Not 35, not "about 30." Exactly 30. Count every character including spaces, hyphens, em dashes, ampersands.
- Descriptions: 90 characters. Use at least 72+ (80%) to avoid wasting premium real estate.
- Sitelink titles: 25 characters. Sitelink descriptions: 35 characters each (two lines).
- Callouts: 25 characters. Each callout must be a distinct benefit not already in your headline/description.
- Structured snippet values: 25 characters. Must use Google-approved headers (Amenities, Brands, Courses, Destinations, Featured hotels, Insurance coverage, Models, Neighborhoods, Service catalog, Shows, Styles, Types).
Character Counting Traps
- Em dashes (—) = 1 character. Hyphens (-) = 1 character. Ampersands (&) = 1 character.
- "Free" = 4 chars. "100%" = 4 chars. Common miscounts happen on words with double letters.
- A headline reading "Transform Your Business Today" = 30 chars exactly. "Transform Your Business Today!" = 31 — VIOLATION.
- LLMs cannot reliably count characters by estimation. You must count letter-by-letter, every time, no exceptions.
Quality Score — The Three Levers
- Expected CTR: Driven by headline specificity, strong CTAs, numbers, and emotional triggers. Generic headlines like "Best Service Available" kill CTR.
- Ad Relevance: The target keyword's core meaning must appear naturally in at least 1-2 headlines and 1 description. This is about semantic match, not keyword stuffing.
- Landing Page Experience: The ad's promise must be fulfilled on the landing page. If your ad says "Free Trial," the landing page must show a free trial — not a pricing page with a buried trial link.
Search Intent — The Four Types and What They Demand
| Intent | User Mindset | Ad Strategy | CTA Style |
|---|---|---|---|
| Informational | "I want to learn" | Educate, offer guides/resources | "Learn More," "Get the Guide" |
| Commercial | "I'm comparing options" | Differentiate, use social proof | "See Why 10K+ Choose Us," "Compare Plans" |
| Transactional | "I'm ready to buy" | Sell directly, urgency, price | "Buy Now," "Start Free Trial" |
| Navigational | "I want that specific brand" | Redirect to correct page, reinforce brand | "Visit Official Site," "Log In" |
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 204 lines · 55 tokens per session scan A 8134de078128
ad-copy-google-ads is a skill published in the GitHub repository edholofy/dojo.md (10 stars, last pushed 4mo ago), licensed MIT. It adds 55 tokens to every session and 3,524 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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