dojo.md: Skill for Claude Code

.claude/skills/ad-copy-google-ads/deepseek--deepseek-v3.2/SKILL.md

ad-copy-google-ads is a skill for Claude Code from edholofy/dojo.md. It costs 51 tokens per session (3,588 once invoked), scanned A, original, MIT.

A Google Search advertising copywriter that creates and audits headlines, descriptions, extensions, keyword insertion, calls to action, and campaigns.

In plain words
What is it for?
Use it to create, review, or fix Google Search ads, diagnose Quality Score issues, and build search campaigns.
Why use it?
It helps prevent character-limit and keyword-insertion errors while aligning ads with search intent.

Skill for Claude Code

Written for Claude Code: installed under .claude/. Also seen: positional $N argument.

This is edholofy/dojo.md's own configuration. It tells Claude Code how to work on dojo.md itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything dojo.md configures →

Reuse

Borrowing it

Nothing to install: this file belongs to edholofy/dojo.md. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/edholofy/dojo.md/main/.claude/skills/ad-copy-google-ads/deepseek--deepseek-v3.2/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/edholofy/dojo.md

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-copy-google-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/edholofy/dojo.md/deepseek-deepseek-v3.2/github.svg)](https://agentmods.dev/skills/edholofy/dojo.md/deepseek-deepseek-v3.2)
Your own site
<a href="https://agentmods.dev/skills/edholofy/dojo.md/deepseek-deepseek-v3.2"><img src="https://agentmods.dev/badge/skills/edholofy/dojo.md/deepseek-deepseek-v3.2/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-copy-google-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/edholofy/dojo.md/deepseek-deepseek-v3.2"><img src="https://agentmods.dev/badge/skills/edholofy/dojo.md/deepseek-deepseek-v3.2.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 51 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,588 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00051 $0.03588
Opus 5 $0.00026 $0.01794
Sonnet 5 $0.00010 $0.00718
Haiku 4.5 $0.00005 $0.00359

Measured 12d ago against content hash 58a5f38e671c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

ad-copy-google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/ad-copy-google-ads/deepseek--deepseek-v3.2/SKILL.md · 182 lines

How it starts

The opening of the file, as written. The whole thing — 182 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Domain Knowledge

Character Limits — The Non-Negotiable Numbers

  • RSA Headlines: 30 characters (not words, not pixels — characters including spaces)
  • RSA Descriptions: 90 characters (aim for 75-90; under 60 wastes opportunity)
  • Sitelink titles: 25 characters
  • Sitelink descriptions: 35 characters per line
  • Callout extensions: 25 characters each
  • Structured snippet values: 25 characters each

Count every character before outputting. The #1 recurring failure is exceeding limits by 1-5 characters. "Get Started With Your Free Trial Today" = 39 chars, busted headline. Always count, always verify, always show the count.

DKI Syntax — Exact Format

{KeyWord:Default Text}
  • KeyWord = Title Case insertion. Keyword = Sentence case. keyword = lowercase. KEYWORD = ALL CAPS.
  • The default text + {KeyWord:} wrapper does NOT count toward the limit — only the longest possible inserted keyword does.
  • Critical: if your longest keyword is "affordable project management software" (41 chars), it blows a 30-char headline. You MUST check the longest keyword in the ad group against the 30-char ceiling.
  • Always provide static fallback headlines alongside DKI headlines. DKI is never the only strategy.

DKI Risks Most People Miss

  • Competitor names inserting into your ads (policy violation)
  • Misspelled search queries appearing as headlines
  • Negative/awkward terms: "cheap divorce lawyer" as a headline feels wrong
  • Grammatical breakage: "Best {KeyWord:Shoes} Near You" + keyword "running shoe" = "Best running shoe Near You"
  • Rule: if any keyword in the ad group would read awkwardly, don't use DKI for that group

Quality Score — The Three Levers

  1. Expected CTR: Driven by headline specificity, numbers, CTAs, and emotional triggers. Fix: make headlines irresistibly clickable for the exact query.
  2. Ad Relevance: The ad must echo the keyword's language and intent. Fix: mirror the keyword naturally in headline 1, reinforce in description 1.
  3. Landing Page Experience: The ad's promise must be fulfilled on the page. Fix: ensure the landing page headline matches the ad's primary claim; page load speed matters too.

Read the full file on GitHub · 182 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 182 lines · 51 tokens per session scan A 58a5f38e671c

Subscribe to this mod's changes

ad-copy-google-ads is a skill published in the GitHub repository edholofy/dojo.md (10 stars, last pushed 4mo ago), licensed MIT. It adds 51 tokens to every session and 3,588 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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