dojo.md: Skill for Claude Code

.claude/skills/ad-copy-google-ads/openai--gpt-5.2/SKILL.md

ad-copy-google-ads is a skill for Claude Code from edholofy/dojo.md. It costs 50 tokens per session (3,623 once invoked), scanned A, original, MIT.

A Google Search advertising copywriter that creates and audits headlines, descriptions, extensions, keyword insertion, calls to action, and campaigns.

In plain words
What is it for?
Use it to create, review, fix, or improve search ads, ad groups, extensions, and complete campaigns.
Why use it?
It helps prevent character-limit and keyword-insertion mistakes while aligning ads with search intent.

Skill for Claude Code

Written for Claude Code: installed under .claude/. Also seen: positional $N argument.

This is edholofy/dojo.md's own configuration. It tells Claude Code how to work on dojo.md itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything dojo.md configures →

Reuse

Borrowing it

Nothing to install: this file belongs to edholofy/dojo.md. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/edholofy/dojo.md/main/.claude/skills/ad-copy-google-ads/openai--gpt-5.2/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/edholofy/dojo.md

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-copy-google-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/edholofy/dojo.md/openai-gpt-5.2/github.svg)](https://agentmods.dev/skills/edholofy/dojo.md/openai-gpt-5.2)
Your own site
<a href="https://agentmods.dev/skills/edholofy/dojo.md/openai-gpt-5.2"><img src="https://agentmods.dev/badge/skills/edholofy/dojo.md/openai-gpt-5.2/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-copy-google-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/edholofy/dojo.md/openai-gpt-5.2"><img src="https://agentmods.dev/badge/skills/edholofy/dojo.md/openai-gpt-5.2.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 50 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,623 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00050 $0.03623
Opus 5 $0.00025 $0.01811
Sonnet 5 $0.00010 $0.00725
Haiku 4.5 $0.00005 $0.00362

Measured 12d ago against content hash 6b4f7cf5ac29, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

ad-copy-google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/ad-copy-google-ads/openai--gpt-5.2/SKILL.md · 190 lines

How it starts

The opening of the file, as written. The whole thing — 190 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Domain Knowledge

Character Limits (Memorize These — Violations Are the #1 Failure)

  • Headlines: 30 characters (not words). Count every letter, space, and punctuation mark.
  • Descriptions: 90 characters. Use 80+ to avoid wasting space; never exceed 90.
  • Sitelink text: 25 characters. Sitelink descriptions: 35 characters each (2 lines).
  • Callouts: 25 characters. No punctuation needed — they display as a list.
  • Structured snippet values: 25 characters per value.
  • DKI headline with {KeyWord:Default}: The default text AND the longest keyword must each fit in 30 characters including the DKI syntax wrapper.

DKI Syntax — The Exact Rules

  • Format: {KeyWord:Default Text} — the curly braces, colon, and capitalization pattern are all meaningful.
  • Capitalization variants: {keyword:default} = lowercase, {Keyword:default} = title case first word, {KeyWord:Default} = title case all words, {KEYWORD:DEFAULT} = ALL CAPS.
  • The entire {KeyWord:Default Text} token counts as the length of the longest triggering keyword OR the default text, whichever is longer, for character limit purposes.
  • Critical trap: If your longest keyword is 28 characters, you have only 2 characters left in a 30-char headline. Most people forget to check this.

DKI Risks Most People Miss

  • Competitor brand names in keyword lists → your ad says "Buy [Competitor Name]" which violates trademark policy.
  • Misspelled keywords (broad match) inserting into headlines → "Cheep Sofware" in your ad.
  • Grammatically awkward insertions: "Get {KeyWord:Solutions} Today" + keyword "data analytics consulting services" → broken grammar.
  • Sensitive/negative terms: keywords like "mold removal" or "debt relief" can create alarming ad copy in wrong context.
  • Always provide 2-3 static (non-DKI) headline alternatives as safety nets.

Quality Score — The Three Levers

  1. Expected CTR: Driven by headline specificity, emotional triggers, numbers, and strong CTAs. Generic headlines ("Best Service Available") kill CTR.
  2. Ad Relevance: The target keyword's core concept must appear naturally in at least 1 headline and 1 description. Not keyword stuffing — semantic alignment.
  3. Landing Page Experience: The ad's promise must be fulfilled on the landing page. If the ad says "Free Trial," the landing page must show a free trial — not a pricing page. Recommend specific landing page content changes, not just "improve your landing page."

Read the full file on GitHub · 190 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 190 lines · 50 tokens per session scan A 6b4f7cf5ac29

Subscribe to this mod's changes

ad-copy-google-ads is a skill published in the GitHub repository edholofy/dojo.md (10 stars, last pushed 4mo ago), licensed MIT. It adds 50 tokens to every session and 3,623 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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