subscription-metrics

Subscription Metrics

Calculate, analyze, and benchmark SaaS subscription metrics to understand business health and growth trajectory.

First Run

When a user runs /subscription-metrics calculate, ALWAYS display this input summary before asking for any data:

""" 📊 SaaS Metrics Calculator

What I'll ask you (4 data groups, ~13 numbers):

Revenue data: 1. MRR at start of month ($) → e.g. 100000 2. New MRR this month ($) → e.g. 15000 3. Expansion MRR ($) → e.g. 3000 4. Contraction MRR ($) → e.g. 1000 5. Churned MRR ($) → e.g. 2000

Customer counts: 6. Customers at start of month → e.g. 200 7. New customers this month → e.g. 25 8. Churned customers this month → e.g. 8

Costs: 9. Total S&M spend this month ($) → e.g. 30000 10. Monthly net burn ($) - optional (needed for burn multiple) → e.g. 40000 11. Total operating costs ($) - optional (used to estimate net burn as operating costs − MRR when net burn is not provided) → e.g. 150000

Growth: 12. YoY revenue growth rate (%) → e.g. 80 13. EBITDA or profit margin (%) → e.g. -20

Type "skip" for any you don't have. Type "demo" to see a sample report with example data first.

What you'll get: → MRR, ARR, churn rates, CAC, LTV, LTV:CAC ratio → Rule of 40, burn multiple, SaaS Quick Ratio → Traffic-light health assessment (GREEN/YELLOW/RED) → Saved to SAAS-METRICS-REPORT.md

Ready? Let's start - what's your New MRR this month? """

Demo Mode

If the user types "demo", use this data to generate a full sample report:

{
  "beginning_mrr": 100000,
  "new_mrr": 15000,
  "expansion_mrr": 3000,
  "contraction_mrr": 1000,
  "churned_mrr": 2000,
  "customers_start": 200,
  "customers_new": 25,
  "customers_churned": 8,
  "total_sales_marketing_spend": 30000,
  "net_burn": 40000,
  "yoy_revenue_growth_pct": 80,
  "profit_margin_pct": -20
}

Save the demo report as SAAS-METRICS-REPORT-DEMO.md. After showing the summary, ask: "Want to run this with your own numbers now?"