gtm-persona

gtm-persona is a skill for Claude Code, Codex from eliasstravik/gtm-skills. It costs 128 tokens per session (1,004 once invoked), scanned A, original, MIT.

A procedure for creating, changing, deleting, or checking buyer and stakeholder persona files in a connected go-to-market workspace. A persona describes a type of person an organization wants to understand or reach.

In plain words
What is it for?
Use it to create or maintain organization-owned personas, review their supporting information, repair persona-file problems, or retire a persona.
Why use it?
It keeps persona information in the correct organization’s files and separates persona work from related records such as ideal-customer profiles or team members.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create or maintain organization-owned personas, review their supporting information, repair persona-file problems, or retire a persona.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/eliasstravik/gtm-skills/gtm-persona
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add eliasstravik/gtm-skills --skill gtm-persona
Clone the repo
git clone --depth 1 https://github.com/eliasstravik/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-persona

README.md
[![agentmods](https://agentmods.dev/badge/skills/eliasstravik/gtm-skills/gtm-persona/github.svg)](https://agentmods.dev/skills/eliasstravik/gtm-skills/gtm-persona)
Your own site
<a href="https://agentmods.dev/skills/eliasstravik/gtm-skills/gtm-persona"><img src="https://agentmods.dev/badge/skills/eliasstravik/gtm-skills/gtm-persona/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-persona

Your own site · 80×15
<a href="https://agentmods.dev/skills/eliasstravik/gtm-skills/gtm-persona"><img src="https://agentmods.dev/badge/skills/eliasstravik/gtm-skills/gtm-persona.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 128 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,004 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00128 $0.01004
Opus 5.5 $0.00051 $0.00402
Sonnet 5.5 $0.00026 $0.00201
Haiku 4.5 $0.00013 $0.00100

Measured 22d ago against content hash 51d1de8d5b40, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

gtm-persona scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 22d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/gtm-persona/SKILL.md · 56 lines

How it starts

The opening of the file, as written. The whole thing — 56 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Persona

Trigger

Apply this skill when a request creates, changes, removes, or checks a persona in a GTM workspace.

Scope

This skill owns personas/<slug>/PERSONA.md in the workspace found by the contract. A persona records desired or accepted criteria for target people in the 11 fields of person data, never facts about the organization or its members.

Inputs

Criteria from the user or sources the user supplies; the existing personas, for the near-duplicate check; the workflows that read this persona (readPersona("<slug>") in workflows/workflows/*.ts), for the workflow notice.

Roles

The user approves every change through the host's write permission; the agent proposes, edits, commits, and reports.

Procedure

The first gtm skill used in a conversation checks once for a newer release, as updates says. Talk by the six rules in interaction; reproduce the dialogues.

Job Do
Create When an existing persona overlaps the request, offer Update first. When the titles that define the persona are unstated, ask with options. Copy templates/PERSONA.md to personas/<slug>/PERSONA.md, fill only the criteria the user gave, leave the rest Unknown, and say the rest stays Unknown because criteria are never borrowed from the company record or members. Omit ## Person signals and ## Disqualifiers when empty.
Update Change the named criteria, signals, or disqualifiers. When a workflow reads this persona, say its next run uses the change (a deployed copy once this push has deployed) and rows it already scored keep their scores until they are rescored.
Delete When no persona has the given name, offer the closest matches as options. Say whether a workflow reads it: that workflow's runs fail until it names another persona. Remove personas/<slug>/; close with what disappeared and that it stays in the workspace's history.
Doctor Flag a persona with no person-matchable criterion (every field Unknown), a placeholder husk, a missing H1, or a folder name that is not its slug; offer the fixes as options; rewrite what the user accepts.

Read the full file on GitHub · 56 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 22d ago Changed 51d1de8d5b40
  2. 23d ago Changed 2799c9427981
  3. 1mo ago Changed 39c31bed59e8
  4. 1mo ago Changed a44b09f50fb3
  5. 1mo ago Changed 466b450ce354
  6. 1mo ago Changed · +2 lines dd52d4e0636d
  7. 1mo ago Changed · -15 lines · +45 tokens per session bded5f5c16cc
  8. 1mo ago Changed e8001534bb8b
  9. 1mo ago Changed 3e572d149516
  10. 1mo ago First seen · 69 lines · 83 tokens per session scan A 42f126056985

Subscribe to this mod's changes

gtm-persona is a skill published in the GitHub repository eliasstravik/gtm-skills (24 stars, last pushed 22d ago), licensed MIT. It adds 128 tokens to every session and 1,004 once invoked, about $0.0005 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

gtm-persona compared with skills from other repositories

gtm-persona next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
gtm-personaeliasstravik/gtm-skillsSkill2422d agoMITA128Claude Code, Codex
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google-tag-managerVKirill/claude-lane-stackSkill1248d agoMITA134Claude Code
content-atomizerSalesably/salesably-marketplaceSkill5424d agoMITA57Claude Code
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keyword-researchSalesably/salesably-marketplaceSkill5424d agoMITA54Claude Code