marketing

marketing is a skill for Claude Code, Codex from ericrisco/rsc-harness. It costs 78 tokens per session (3,631 once invoked), scanned A, original, MIT.

Guidance for writing marketing words across websites, landing pages, emails, launches, and other channels. It focuses on explaining a product’s value, structuring the message, and writing calls to action based on the brand’s documented identity.

In plain words
What is it for?
Use it to write value propositions, headlines, page sections, small interface text, email sequences, launch copy, and search-friendly content structures.
Why use it?
It helps avoid generic copy that could belong to any company. It also keeps the wording consistent with the brand while adapting it to different marketing surfaces.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions CLAUDE.md.

Good fit Use it to write value propositions, headlines, page sections, small interface text, email sequences, launch copy, and search-friendly content structures.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ericrisco/rsc-harness/marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ericrisco/rsc-harness --skill marketing
Clone the repo
git clone --depth 1 https://github.com/ericrisco/rsc-harness

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/ericrisco/rsc-harness/marketing/github.svg)](https://agentmods.dev/skills/ericrisco/rsc-harness/marketing)
Your own site
<a href="https://agentmods.dev/skills/ericrisco/rsc-harness/marketing"><img src="https://agentmods.dev/badge/skills/ericrisco/rsc-harness/marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/ericrisco/rsc-harness/marketing"><img src="https://agentmods.dev/badge/skills/ericrisco/rsc-harness/marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 78 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,631 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00078 $0.03631
Opus 5 $0.00039 $0.01816
Sonnet 5 $0.00016 $0.00726
Haiku 4.5 $0.00008 $0.00363

Measured 5d ago against content hash 07a798c060ff, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

The scan reads SKILL.md. This mod also ships 2 executable files (scripts/seo_audit.py, scripts/verify.sh), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing/SKILL.md · 184 lines

How it starts

The opening of the file, as written. The whole thing — 184 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing — Conversion Copy for Landings & Web Pages

The words, not the pixels. Ground in the brand study first, then write copy that is specific, benefit-led, and unmistakably this brand.

This skill owns conversion copywriting: value proposition, headlines, section-by-section landing copy, microcopy, CTAs, email/launch sequences, channel adaptation, and SEO-aware copy structure. The sibling design skill owns the visual/UX (type, color, layout, motion); nextjs owns the build — including rendering in React the Metadata and JSON-LD this skill specifies. Long-form articles, blog posts, or social content systems with no landing/web surface are a content job, not landing copy. When asked for "a landing page", you write the copy.

Brand grounding (read this first)

Hard rule: never produce landing, web-page, or marketing copy without a complete brand study. Generic copy is the failure mode this skill exists to prevent, and the cure is grounding every word in a real, persisted brand profile. An incomplete brand study is a hard STOP, not a warning.

Run this gate before writing a single line of copy:

  1. Locate the brand study. Read the project's root CLAUDE.md and look for a ## Brand & voice section linking into 02-DOCS/wiki/brand/ (the harness Karpathy-wiki convention: compiled brand articles live under 02-DOCS/wiki/brand/, raw inputs the user pastes live under 02-DOCS/raw/brand/). If CLAUDE.md is absent, the link is missing, or it points nowhere, treat the study as ABSENT.

  2. Check completeness against the checklist in references/brand-grounding.md. The study is complete only when every dimension is filled: brand name & one-line positioning; ICP / audience & their pains & desires; value proposition & differentiation; tone & voice WITH do/don't word lists and 3–5 voice samples pasted from the user's real writing; proof/credibility; offers & primary CTA; channels; SEO keywords. Any empty dimension = INCOMPLETE.

  3. If ABSENT or INCOMPLETE, STOP and interview the user. Ask the targeted questions from references/brand-grounding.md, one focused batch at a time (do not dump all questions at once; ask, wait, then continue). Voice samples are mandatory — request 3–5 pieces of the user's real writing; never fabricate a voice. Then:

    • a. Write/update the brand study into 02-DOCS/wiki/brand/ as wiki articles (one article per dimension or a single index.md plus per-dimension articles), following the wiki article format in references/brand-grounding.md, and index it in 02-DOCS/wiki/index.md (the Knowledge map). Save any raw text the user pastes verbatim into 02-DOCS/raw/brand/ and link to it from the article's > Raw: line. Create the directories if they do not exist.
    • b. Add or update a ## Brand & voice section in the root CLAUDE.md linking to the brand study — a short pointer only. Create CLAUDE.md if absent (additive only — never delete existing sections). The exact snippet to insert is in references/brand-grounding.md.

Read the full file on GitHub · 184 lines

Files

What ships with it

9 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 184 lines · 78 tokens per session scan A 07a798c060ff

Subscribe to this mod's changes

marketing is a skill published in the GitHub repository ericrisco/rsc-harness (74 stars, last pushed 2d ago), licensed MIT. It adds 78 tokens to every session and 3,631 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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