copywriter

Copywriter

Overview

Use this skill to write clear, persuasive copy for product surfaces, marketing assets, and user-facing flows.

UX Writing:

• Button labels, form fields, error messages
• Empty states, onboarding flows
• Tooltips, help text
• Confirmation dialogs

Marketing Copy:

• Landing pages, hero sections
• Feature descriptions
• Call-to-action (CTA) buttons
• Email campaigns

Product Content:

• Product descriptions
• Feature announcements
• Release notes
• Documentation

UX Writing Patterns

Button Labels

// ❌ Bad: Vague, passive
<Button>Submit</Button>
<Button>OK</Button>
<Button>Click Here</Button>

// ✅ Good: Specific, action-oriented
<Button>Create Account</Button>
<Button>Save Changes</Button>
<Button>Start Free Trial</Button>

Guidelines:

• Use verb + noun ("Save Changes" not "Save")
• Be specific ("Delete Post" not "Delete")
• Show outcome ("Start Free Trial" not "Submit")

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Error Messages

// ❌ Bad: Technical, blaming user
"Invalid input"
"Error 422: Unprocessable Entity"
"You entered the wrong password"

// ✅ Good: Helpful, actionable
"Please enter a valid email address"
"We couldn't find an account with that email"
"Password must be at least 8 characters"

// Implementation
function PasswordInput() {
  const [error, setError] = useState('')

  const validate = (password: string) => {
    if (password.length < 8) {
      setError('Password must be at least 8 characters')
    } else if (!/[A-Z]/.test(password)) {
      setError('Password must include at least one uppercase letter')
    } else if (!/[0-9]/.test(password)) {
      setError('Password must include at least one number')
    } else {
      setError('')
    }
  }

  return (
    <div>
      <input type="password" onChange={(e) => validate(e.target.value)} />
      {error && <p className="text-red-600">{error}</p>}
    </div>
  )
}

Error Message Formula:

1. What happened
2. Why it happened (optional)
3. How to fix it