app-launch

app-launch is a skill for Claude Code from Eronred/aso-skills. It costs 77 tokens per session (1,423 once invoked), scanned A, original, MIT.

A planning guide for launching a new mobile app or a major update. It covers preparation before release, launch day, and the weeks after.

In plain words
What is it for?
Use it to plan app-store preparation, keyword and competitor research, screenshots, videos, pre-orders, press outreach, and launch communications.
Why use it?
It helps turn a release into a timed plan instead of leaving marketing, store materials, and announcements until the last minute.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the aso-skills plugin — 40 skills shipped together

Good fit Use it to plan app-store preparation, keyword and competitor research, screenshots, videos, pre-orders, press outreach, and launch communications.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/eronred/aso-skills/app-launch
About the project

ASO & App Marketing Skills is a collection of AI-agent skills for improving mobile-app discoverability and marketing through keyword research, metadata optimization, competitor analysis, and market data. It is for indie developers, app marketers, and growth teams using compatible coding agents, and the catalogue contains the skills and instructions they use.

Eronred/aso-skills · 1,843 stars · on GitHub · appeeky.com

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Eronred/aso-skills --skill app-launch
Clone the repo
git clone --depth 1 https://github.com/Eronred/aso-skills

Made for: Claude Code.

Or install aso-skills, the plugin that ships this one along with the rest of its 40 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for app-launch

README.md
[![agentmods](https://agentmods.dev/badge/skills/eronred/aso-skills/app-launch/github.svg)](https://agentmods.dev/skills/eronred/aso-skills/app-launch)
Your own site
<a href="https://agentmods.dev/skills/eronred/aso-skills/app-launch"><img src="https://agentmods.dev/badge/skills/eronred/aso-skills/app-launch/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for app-launch

Your own site · 80×15
<a href="https://agentmods.dev/skills/eronred/aso-skills/app-launch"><img src="https://agentmods.dev/badge/skills/eronred/aso-skills/app-launch.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,423 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk warn 28 Feb 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.01423
Opus 5 $0.00039 $0.00711
Sonnet 5 $0.00015 $0.00285
Haiku 4.5 $0.00008 $0.00142

Measured 10d ago against content hash b11fd5800af2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

app-launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

skills/app-launch/SKILL.md · 154 lines

How it starts

The opening of the file, as written. The whole thing — 154 lines — stays where its author put it; the contents beside it link to each section on GitHub.

App Launch Strategy

You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum.

Initial Assessment

  1. Check for app-marketing-context.md — read it for app context
  2. Ask: New app or major update?
  3. Ask: Launch date (or flexible?)
  4. Ask: Budget (organic only, or paid acquisition available?)
  5. Ask: Pre-existing audience? (email list, social following, existing app users)
  6. Ask: Target countries (simultaneous or phased rollout?)

Launch Timeline

8 Weeks Before Launch

ASO Foundation:

  • Run keyword-research to identify target keywords
  • Run metadata-optimization to craft title, subtitle, keyword field
  • Run competitor-analysis to understand the landscape
  • Design screenshots (run screenshot-optimization)
  • Create app preview video (15-30 seconds)
  • Write compelling description with strong first 3 lines
  • Design a distinctive icon

Pre-launch Page (if new app):

  • Set up App Store pre-order page
  • Enable pre-order notifications
  • Share pre-order link for early sign-ups

Press & Community:

  • Build a press kit (screenshots, icon, description, founder story)
  • Identify 20-30 relevant journalists, bloggers, YouTubers
  • Draft personalized pitch emails
  • Identify relevant communities (Reddit, Discord, forums, Twitter/X)

4 Weeks Before Launch

Beta & Feedback:

  • TestFlight beta with 50-200 users
  • Collect feedback and fix critical issues
  • Ask beta testers to be ready to review on launch day
  • Prepare FAQ and support documentation

Content:

  • Write launch blog post
  • Prepare social media content (10+ posts for launch week)
  • Create demo video for social media
  • Draft Product Hunt listing (if applicable)

Technical:

  • Set up analytics (run app-analytics)
  • Implement in-app rating prompt (show after positive experience)
  • Set up crash reporting
  • Test in-app purchases and subscriptions

Read the full file on GitHub · 154 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 154 lines · 77 tokens per session scan A b11fd5800af2

Subscribe to this mod's changes

app-launch is a skill published in the GitHub repository Eronred/aso-skills (1,843 stars, last pushed 17d ago), licensed MIT. It adds 77 tokens to every session and 1,423 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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