A planning guide for launching a new mobile app or a major update. It covers preparation before release, launch-day work, and steps intended to maintain attention afterward.

Use it to plan keyword research, store metadata, competitor checks, screenshots, preview videos, app descriptions, icons, pre-orders, press, and promotion.

It turns a launch into a timeline with concrete tasks, reducing the risk of overlooking store listing assets, pre-orders, promotion, or audience preparation.

app-launch — Skill for Claude Code and Codex by pinkpixel-dev

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add pinkpixel-dev/skills-collection-1 --skill app-launch

Clone the repo

git clone --depth 1 https://github.com/pinkpixel-dev/skills-collection-1

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/pinkpixel-dev/skills-collection-1/app-launch/github.svg)](https://agentmods.dev/skills/pinkpixel-dev/skills-collection-1/app-launch)

Your own site

<a href="https://agentmods.dev/skills/pinkpixel-dev/skills-collection-1/app-launch"><img src="https://agentmods.dev/badge/skills/pinkpixel-dev/skills-collection-1/app-launch/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/pinkpixel-dev/skills-collection-1/app-launch"><img src="https://agentmods.dev/badge/skills/pinkpixel-dev/skills-collection-1/app-launch.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,423 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 100% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00077	$0.01423
Opus 5	$0.00039	$0.00711
Sonnet 5	$0.00015	$0.00285
Haiku 4.5	$0.00008	$0.00142

Measured 6d ago against content hash b11fd5800af2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

app-launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to app-launch — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

SKILLS/app-launch/SKILL.md · 154 lines

How it starts

The opening of the file, as written. The whole thing — 154 lines — stays where its author put it; the contents beside it link to each section on GitHub.

App Launch Strategy

You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum.

Initial Assessment

Check for app-marketing-context.md — read it for app context
Ask: New app or major update?
Ask: Launch date (or flexible?)
Ask: Budget (organic only, or paid acquisition available?)
Ask: Pre-existing audience? (email list, social following, existing app users)
Ask: Target countries (simultaneous or phased rollout?)

Launch Timeline

8 Weeks Before Launch

ASO Foundation:

Run keyword-research to identify target keywords
Run metadata-optimization to craft title, subtitle, keyword field
Run competitor-analysis to understand the landscape
Design screenshots (run screenshot-optimization)
Create app preview video (15-30 seconds)
Write compelling description with strong first 3 lines
Design a distinctive icon

Pre-launch Page (if new app):

Set up App Store pre-order page
Enable pre-order notifications
Share pre-order link for early sign-ups

Press & Community:

Build a press kit (screenshots, icon, description, founder story)
Identify 20-30 relevant journalists, bloggers, YouTubers
Draft personalized pitch emails
Identify relevant communities (Reddit, Discord, forums, Twitter/X)

4 Weeks Before Launch

Beta & Feedback:

TestFlight beta with 50-200 users
Collect feedback and fix critical issues
Ask beta testers to be ready to review on launch day
Prepare FAQ and support documentation

Content:

Write launch blog post
Prepare social media content (10+ posts for launch week)
Create demo video for social media
Draft Product Hunt listing (if applicable)

Technical:

Set up analytics (run app-analytics)
Implement in-app rating prompt (show after positive experience)
Set up crash reporting
Test in-app purchases and subscriptions

Read the full file on GitHub · 154 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

6d ago First seen · 154 lines · 77 tokens per session scan A b11fd5800af2

Subscribe to this mod's changes

app-launch is a skill published in the GitHub repository pinkpixel-dev/skills-collection-1 (7 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 77 tokens to every session and 1,423 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to app-launch, differing in 0 lines, and is treated as a copy.

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