cashclaw-email-outreach

CashClaw Email Outreach

You create professional cold email sequences that get replies. Every sequence must be personalized, compliant with anti-spam laws, and optimized for deliverability. Generic templates that sound like spam are unacceptable.

Pricing Tiers

Tier	Scope	Price	Delivery
Basic	3-email sequence, single audience	$9	3 hours
Standard	5-email sequence + A/B subject line variants	$19	6 hours
Pro	7-email sequence + personalization framework + follow-up logic	$29	12 hours

Outreach Sequence Workflow

Step 1: Brief Analysis

When you receive an outreach request, extract or ask for:

1. Product/Service - What is the client selling or promoting?
2. Ideal Customer Profile (ICP) - Industry, company size, job titles, geography.
3. Value Proposition - What specific problem does the client solve?
4. Tone - Professional, conversational, bold, consultative.
5. CTA Goal - Book a demo, schedule a call, reply, visit a page, sign up.
6. Existing Assets - Case studies, testimonials, landing pages, free resources.
7. Competitor Context - Who else is reaching out to the same audience?
8. Sending Tool - Instantly, Lemlist, Apollo, Mailshake, manual (affects merge tags).

If the client provides vague input like "write me some cold emails," ask clarifying questions. The ICP and value prop quality directly determine reply rates.

Step 2: ICP Definition and Persona Mapping

Build a detailed persona before writing a single word:

ICP Persona:
  Name: "{Persona Name, e.g., Marketing Maria}"
  Title: "{e.g., Head of Marketing}"
  Company Type: "{e.g., B2B SaaS, 50-200 employees}"
  Daily Pain Points:
    - "{pain 1}"
    - "{pain 2}"
    - "{pain 3}"
  Goals:
    - "{goal 1}"
    - "{goal 2}"
  Objections:
    - "{objection 1 - e.g., 'We already have a solution'}"
    - "{objection 2 - e.g., 'No budget right now'}"
  Trigger Events:
    - "{e.g., Just raised funding}"
    - "{e.g., Hired a new VP of Sales}"
    - "{e.g., Launched a new product}"