monetization

MONETIZATION - Do Produto ao Revenue

Overview

Estrategia e implementacao de monetizacao para produtos digitais - Stripe, subscriptions, pricing experiments, freemium, upgrade flows, churn prevention, revenue optimization e modelos de negocio SaaS. Ativar para: integrar Stripe, criar planos de assinatura, pricing strategy, upgrade/downgrade, webhook de pagamento, trial gratuito, churn, LTV/CAC, unit economics, modelo de negocio.

When to Use This Skill

• When you need specialized assistance with this domain

Do Not Use This Skill When

• The task is unrelated to monetization
• A simpler, more specific tool can handle the request
• The user needs general-purpose assistance without domain expertise

How It Works

Price is what you pay. Value is what you get. - Warren Buffett A monetizacao perfeita captura valor proporcional ao valor entregue.

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A Regra De Ouro

Usuarios pagam quando:

1. O produto resolve um problema real (need)
2. A solucao e melhor que alternativas (differentiation)
3. O preco e percebido como justo (value perception)
4. O momento de cobranca e natural (timing)

Erros Classicos

• Cobranca antes de mostrar valor (kill activation)
• Preco muito baixo (sinaliza baixa qualidade)
• Planos demais (paralisia de escolha)
• Trial sem carta de credito (baixa conversao)
• Churn invisivel (sem alertas de cancelamento iminente)

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Setup Inicial

pip install stripe

## Ou

npm install stripe

## Config.Py

import stripe
import os

stripe.api_key = os.environ["STRIPE_SECRET_KEY"]
STRIPE_WEBHOOK_SECRET = os.environ["STRIPE_WEBHOOK_SECRET"]

PLANS = {
    "free": None,
    "pro": os.environ["STRIPE_PRICE_PRO"],
    "business": os.environ["STRIPE_PRICE_BIZ"],
}

Criar Customer E Subscription

def create_customer(email: str, name: str, user_id: str) -> str:
    customer = stripe.Customer.create(
        email=email,
        name=name,
        metadata={"user_id": user_id}
    )
    return customer.id

def create_subscription(customer_id: str, price_id: str, trial_days: int = 14):
    subscription = stripe.Subscription.create(
        customer=customer_id,
        items=[{"price": price_id}],
        trial_period_days=trial_days,
        payment_behavior="default_incomplete",
        expand=["latest_invoice.payment_intent"],
    )
    return {
        "subscription_id": subscription.id,
        "client_secret": subscription.latest_invoice.payment_intent.client_secret,
        "status": subscription.status
    }