open-seo: Skill for Claude Code

.agents/skills/local-seo/SKILL.md

local-seo is a skill for Claude Code, Codex from every-app/open-seo. It costs 24 tokens per session (1,514 once invoked), scanned A, original, MIT.

A local SEO workflow for checking a business's Google Business Profile, comparing nearby competitors, and studying visibility in Google Maps and local search results. Local SEO focuses on searches connected to a place or service area.

In plain words
What is it for?
Use it to audit a local business, compare it with nearby competitors, examine map visibility for selected search terms, and decide what to fix first.
Why use it?
It helps explain why a business appears—or does not appear—near its customers in Maps and Google's local results. It focuses recommendations on the business's location and customer searches.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: names the AskUserQuestion tool; installed under .agents/ (shared by several agents).

This is every-app/open-seo's own configuration. It tells Claude Code and Codex how to work on open-seo itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything open-seo configures →

About the project

OpenSEO is an open-source SEO platform for keyword research, rank tracking, competitor analysis, backlink analysis, site audits, and AI visibility work. It connects SEO data to AI agents through an MCP server and reusable agent skills, while allowing users to supply their own DataForSEO API key and self-host the tool. Catalogue add-ons guide agents through OpenSEO's SEO workflows.

every-app/open-seo · 17,762 stars · on GitHub · openseo.so

Reuse

Borrowing it

Nothing to install: this file belongs to every-app/open-seo. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/every-app/open-seo/main/.agents/skills/local-seo/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/every-app/open-seo

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for local-seo

README.md
[![agentmods](https://agentmods.dev/badge/skills/every-app/open-seo/local-seo.svg)](https://agentmods.dev/skills/every-app/open-seo/local-seo)
Your own site
<a href="https://agentmods.dev/skills/every-app/open-seo/local-seo"><img src="https://agentmods.dev/badge/skills/every-app/open-seo/local-seo.svg" alt="Measured on agentmods" height="20"></a>
Per session 24 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,514 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 20 Aug 2026
  • Snyk warn 20 Aug 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00024 $0.01514
Opus 5 $0.00012 $0.00757
Sonnet 5 $0.00005 $0.00303
Haiku 4.5 $0.00002 $0.00151

Measured 8d ago against content hash f66da59563a8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

local-seo scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.agents/skills/local-seo/SKILL.md · 82 lines

How it starts

The opening of the file, as written. The whole thing — 82 lines — stays where its author put it; the contents beside it link to each section on GitHub.

OpenSEO Local SEO

Goal

Work out why a business does or does not show up in Google Maps and the local pack near its customers, and what to fix first.

Use this when rankings depend on a physical location or service area. For national organic work, use competitor-analysis or keyword-research.

Required inputs

  • projectId
  • The business: name, or a cid/placeId (most reliable)
  • Its coordinate (latitude/longitude) — derive it from a search_local_businesses / get_local_serp_results row; only ask the user when derivation is ambiguous
  • One to three keywords customers actually search (e.g. "emergency plumber", not the brand name)

Project context

The project-context tools are free and shared with the app and other agents.

  1. Call get_project_context first and ground the work in it — what the business does and where it operates decides which keywords and radius matter.
  2. This skill needs business_overview. If it is empty, run a minimal inline setup: infer what the business does and its location from the site and confirm it with the user in one question, write it back with update_project_context, then continue. Never front-load the full interview; suggest seo-project-setup at the end for the rest.
  3. Before spending credits, check the research log. If the same research ran within the last 30 days, reuse that result and say so instead of re-buying it.
  4. On finish, write back what is durable with update_project_context — local competitors that have a website via addCompetitors (competitor rows are keyed by domain, so skip listings without one), a corrected business_overview — and append a research log entry: { appendResearchLog: { summary: "Local SEO: <business> near <area>. Verdict: <conclusion>" } }.

OpenSEO MCP tools

  • search_local_businesses: nearby listings, filterable by minRating, minReviews, and isClaimed — use isClaimed: false to find unclaimed listings when prospecting. One call with the brand name as query and a wide radius returns category, rating, review count, claimed status, coordinates, and cid for every location of a chain — usually enough that per-location get_business_profile calls are unnecessary.
  • get_local_serp_results: the Maps/Local Finder result set near a coordinate. The rows carry cid and place_id — collect them once and reuse them everywhere below.
  • get_business_profile: the full profile for one business (hours, rating breakdown) when the search_local_businesses row isn't enough.
  • get_business_reviews: reviews with ratings, text, and whether the owner replied. Queued: a processing response returns a taskId — call again with it after 30-60 seconds, at no extra cost.
  • get_local_rank_grid: rank at every point of a grid around a coordinate, with each point's result count and #1 business. 3x3 is nine searches; only go to 5x5 when the service area is genuinely wide.
  • get_google_business_questions: Q&A on the profile (accepts cid/placeId).
  • get_business_updates: posts published on the profile, with dates.
  • list_business_categories: valid category slugs for search_local_businesses.

Read the full file on GitHub · 82 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 82 lines · 24 tokens per session scan A f66da59563a8

Subscribe to this mod's changes

local-seo is a skill published in the GitHub repository every-app/open-seo (17,762 stars, last pushed 4d ago), licensed MIT. It adds 24 tokens to every session and 1,514 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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