Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx agentmods add skills/fergupa/claude_plugins/campaign-planningnpx skills add fergupa/claude_plugins --skill campaign-planninggit clone --depth 1 https://github.com/fergupa/claude_pluginsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/fergupa/claude_plugins/campaign-planning)<a href="https://agentmods.dev/skills/fergupa/claude_plugins/campaign-planning"><img src="https://agentmods.dev/badge/skills/fergupa/claude_plugins/campaign-planning.svg" alt="Measured on agentmods" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00050 | $0.02211 |
| Opus 5 | $0.00025 | $0.01105 |
| Sonnet 5 | $0.00010 | $0.00442 |
| Haiku 4.5 | $0.00005 | $0.00221 |
Grade A, and why
campaign-planning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 203 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Campaign Planning Skill
Frameworks and guidance for planning, structuring, and executing marketing campaigns.
Campaign Framework: Objective, Audience, Message, Channel, Measure
Every campaign should be built on this five-part framework:
1. Objective
Define what success looks like before planning anything else.
- Awareness: increase brand or product visibility (measured by reach, impressions, share of voice)
- Consideration: drive engagement and education (measured by content engagement, email signups, webinar attendance)
- Conversion: generate leads or sales (measured by signups, demos, purchases, pipeline)
- Retention: re-engage existing customers (measured by churn reduction, upsell, NPS)
- Advocacy: turn customers into promoters (measured by referrals, reviews, UGC)
Good objectives are SMART: Specific, Measurable, Achievable, Relevant, Time-bound.
Example: "Generate 200 marketing qualified leads from mid-market SaaS companies in North America within 6 weeks of campaign launch."
2. Audience
Define who you are trying to reach with enough specificity to guide messaging and channel decisions.
- Demographics: role/title, seniority, company size, industry
- Psychographics: motivations, pain points, goals, objections
- Behavioral: where they consume content, how they buy, what they have engaged with before
- Buying stage: are they unaware of the problem, researching solutions, or ready to buy?
Create a brief audience profile (not a full persona) for campaign planning:
"[Role] at [company type] who is struggling with [pain point] and looking for [desired outcome]. They typically discover solutions through [channels] and care most about [priorities]."
3. Message
Craft the core message and supporting points that will resonate with the audience.
- Core message: one sentence that captures what you want the audience to think, feel, or do
- Supporting messages: 3-4 points that provide evidence, address objections, or elaborate on benefits
- Proof points: data, case studies, testimonials, or third-party validation for each supporting message
- Differentiation: what makes your offering different from alternatives (including doing nothing)
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 2d ago First seen · 203 lines · 50 tokens per session scan A bd42e411831e
campaign-planning is a skill published in the GitHub repository fergupa/claude_plugins (2 stars, last pushed 6mo ago), licensed Apache-2.0. It adds 50 tokens to every session and 2,211 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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