attribution-modeling

attribution-modeling is a skill for Claude Code, Codex from finsilabs/awesome-ecommerce-skills. It costs 25 tokens per session (2,602 once invoked), scanned A, original, MIT.

A guide for measuring how different marketing contacts contribute to purchases. Attribution modeling is a way to divide credit for a sale among touchpoints such as ads, email, and affiliates.

In plain words
What is it for?
Setting up campaign tracking, comparing first-click, last-click, and multi-touch models, analyzing customer journeys, and comparing channel performance.
Why use it?
It resolves conflicting channel reports, where several platforms may each claim full credit for the same sale, and supports better budget decisions.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions Codex; mentions Gemini CLI; mentions OpenCode.

Good fit Setting up campaign tracking, comparing first-click, last-click, and multi-touch models, analyzing customer journeys, and comparing channel performance.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/finsilabs/awesome-ecommerce-skills/attribution-modeling
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add finsilabs/awesome-ecommerce-skills --skill attribution-modeling
Clone the repo
git clone --depth 1 https://github.com/finsilabs/awesome-ecommerce-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for attribution-modeling

README.md
[![agentmods](https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/attribution-modeling/github.svg)](https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/attribution-modeling)
Your own site
<a href="https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/attribution-modeling"><img src="https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/attribution-modeling/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for attribution-modeling

Your own site · 80×15
<a href="https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/attribution-modeling"><img src="https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/attribution-modeling.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 25 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,602 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00025 $0.02602
Opus 5 $0.00013 $0.01301
Sonnet 5 $0.00005 $0.00520
Haiku 4.5 $0.00003 $0.00260

Measured 11d ago against content hash a71f5beee532, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

attribution-modeling scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/data-analytics/attribution-modeling/SKILL.md · 195 lines

How it starts

The opening of the file, as written. The whole thing — 195 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Attribution Modeling

Overview

Attribution modeling determines which marketing touchpoints receive credit for a conversion, enabling informed decisions about where to allocate ad spend. Every ad platform (Meta, Google, TikTok) reports attribution using its own model — typically claiming 100% credit — which means the sum of all platform-reported revenue routinely exceeds your actual revenue.

This skill guides you through setting up first-party attribution on your platform, comparing attribution models side by side, and using dedicated attribution tools that do this automatically without building custom pipelines.

When to Use This Skill

  • When marketing channels (Google Ads, Meta, email) each claim different shares of the same revenue
  • When needing to make budget allocation decisions across acquisition channels
  • When moving beyond last-click attribution to understand the full customer journey
  • When building a marketing analytics report that compares channel performance under multiple attribution models
  • When implementing first-party attribution to replace data lost from iOS tracking changes
  • When affiliate, influencer, and paid search all contributed to the same order and each claims 100% credit

Core Instructions

Step 1: Determine your platform and choose the right attribution tool

Platform Recommended Tool Why
Shopify Triple Whale or Northbeam Both built specifically for Shopify DTC brands; pull order data via API, de-duplicate cross-platform attribution, and show first-party blended ROAS
Shopify (budget) Shopify Analytics built-in attribution + UTM tracking Free; shows last-click attribution by UTM source for all orders
WooCommerce Metorik + GA4 attribution Metorik adds UTM tracking to WooCommerce orders; GA4 provides data-driven attribution model
BigCommerce Rockerbox or Northbeam Both support BigCommerce via API integration; provide multi-touch attribution dashboards
All platforms (mid-market) Rockerbox or Affluent Platform-agnostic; pull ad spend from all channels and match to first-party order data
Custom / Headless Build on Segment + dbt or use Triple Whale's pixel API Capture touchpoints with Segment, store in warehouse, model attribution in dbt

Read the full file on GitHub · 195 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 195 lines · 25 tokens per session scan A a71f5beee532

Subscribe to this mod's changes

attribution-modeling is a skill published in the GitHub repository finsilabs/awesome-ecommerce-skills (52 stars, last pushed 6mo ago), licensed MIT. It adds 25 tokens to every session and 2,602 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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