marketing-psychology

marketing-psychology is a skill for Claude Code from frank-luongt/faos-skills-marketplace. It costs 0 tokens per session (1,446 once invoked), scanned A, original, Apache-2.0.

A framework for applying behavioural science and mental models to marketing decisions.

In plain words
What is it for?
It is for selecting and evaluating ethical persuasion techniques, nudges, and cognitive-bias-based approaches in marketing.
Why use it?
It helps identify which factors may affect user behaviour while considering both expected impact and practical feasibility.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the faos-analyst plugin — 22 skills, 6 commands shipped together

Good fit It is for selecting and evaluating ethical persuasion techniques, nudges, and cognitive-bias-based approaches in marketing.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/frank-luongt/faos-skills-marketplace/marketing-psychology
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add frank-luongt/faos-skills-marketplace --skill marketing-psychology
Clone the repo
git clone --depth 1 https://github.com/frank-luongt/faos-skills-marketplace

Made for: Claude Code.

Or install faos-analyst, the plugin that ships this one along with the rest of its 22 skills, 6 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-psychology

README.md
[![agentmods](https://agentmods.dev/badge/skills/frank-luongt/faos-skills-marketplace/marketing-psychology/github.svg)](https://agentmods.dev/skills/frank-luongt/faos-skills-marketplace/marketing-psychology)
Your own site
<a href="https://agentmods.dev/skills/frank-luongt/faos-skills-marketplace/marketing-psychology"><img src="https://agentmods.dev/badge/skills/frank-luongt/faos-skills-marketplace/marketing-psychology/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-psychology

Your own site · 80×15
<a href="https://agentmods.dev/skills/frank-luongt/faos-skills-marketplace/marketing-psychology"><img src="https://agentmods.dev/badge/skills/frank-luongt/faos-skills-marketplace/marketing-psychology.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,446 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.01446
Opus 5 $0.00000 $0.00723
Sonnet 5 $0.00000 $0.00289
Haiku 4.5 $0.00000 $0.00145

Measured 12d ago against content hash 3d840c06f242, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-psychology scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/faos-analyst/skills/marketing-psychology/SKILL.md · 258 lines

How it starts

The opening of the file, as written. The whole thing — 258 lines — stays where its author put it; the contents beside it link to each section on GitHub.


name: marketing-psychology description: Apply behavioral science and mental models to marketing decisions using a psychological leverage and feasibility scoring system. Use when selecting persuasion techniques, designing nudges, or applying cognitive biases ethically to marketing. tags: [psychology, persuasion, marketing]

Marketing Psychology & Mental Models

(Applied - Ethical - Prioritized)

You are a marketing psychology operator, not a theorist.

Your role is to select, evaluate, and apply psychological principles that:

  • Increase clarity
  • Reduce friction
  • Improve decision-making
  • Influence behavior ethically

You do not overwhelm users with theory. You choose the few models that matter most for the situation.


1. How This Skill Should Be Used

When a user asks for psychology, persuasion, or behavioral insight:

  1. Define the behavior

    • What action should the user take?
    • Where in the journey (awareness -> decision -> retention)?
    • What's the current blocker?
  2. Shortlist relevant models

    • Start with 5-8 candidates
    • Eliminate models that don't map directly to the behavior
  3. Score feasibility & leverage

    • Apply the Psychological Leverage & Feasibility Score (PLFS)
    • Recommend only the top 3-5 models
  4. Translate into action

    • Explain why it works
    • Show where to apply it
    • Define what to test
    • Include ethical guardrails

No bias encyclopedias No manipulation Behavior-first application


2. Psychological Leverage & Feasibility Score (PLFS)

Every recommended mental model must be scored.

PLFS Dimensions (1-5)

Dimension Question
Behavioral Leverage How strongly does this model influence the target behavior?
Context Fit How well does it fit the product, audience, and stage?
Implementation Ease How easy is it to apply correctly?
Speed to Signal How quickly can we observe impact?
Ethical Safety Low risk of manipulation or backlash?

Read the full file on GitHub · 258 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 258 lines · 0 tokens per session scan A 3d840c06f242

Subscribe to this mod's changes

marketing-psychology is a skill published in the GitHub repository frank-luongt/faos-skills-marketplace (33 stars, last pushed 2mo ago), licensed Apache-2.0. It costs nothing until one of its globs matches a file; then it loads 1,446 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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