Apollo.io Prospecting & Lead Database — use ONLY for: finding new prospects, searching contacts, enriching leads (get emails/phones), managing contact lists, updating contact stages, and organizing prospect data. Do NOT use Apollo for sending cold emails — use instantlyintegration for that.
Cloudflare DNS Manager — use when creating Cloudflare zones, setting DNS records (MX, SPF, DMARC, CNAME), updating nameservers, or managing DNS for cold email infrastructure. Requires CLOUDFLAREAPITOKEN and CLOUDFLAREACCOUNTID in .env. Works with porkbundomains for the full domain setup pipeline.
Expert panel content scoring — use when you need to score, evaluate, or improve any content before it goes out. Auto-assembles a panel of 7–10 domain experts, scores recursively until it hits 90+, and delivers the final version with full scoring history. Use for: ad copy, cold emails, LinkedIn posts, proposals, client…
Creative Specialist — use when the user needs help with ad creative strategy, creative testing frameworks, copywriting, creative fatigue diagnosis, UGC strategy, or any creative optimization for advertising campaigns. Specializes in Meta/Facebook ads, Google ads creative, and creative performance analysis for…
CRO Specialist — use when the user needs help with conversion rate optimization, landing page analysis, funnel optimization, checkout flow improvements, A/B testing strategies, or any conversion-focused improvements for client websites or campaigns. Specializes in diagnosing and fixing conversion bottlenecks across…
Discord ops via the message tool (channel=discord). Includes sending messages, reading channels, reactions, threads, polls, channel management, categories, and roles. Requires a Discord bot token configured in your OpenClaw/agent channel settings.
AI CFO — use when asked to analyze finances, review P&L, check burn rate, runway, cash flow, expenses, profitability, client concentration risk, or model growth scenarios. Works with QuickBooks exports (CSV/XLSX) or the quickbooksintegration skill. Generates an executive briefing with traffic-light status indicators…
GoHighLevel Email Builder — programmatically create reusable HTML email templates inside a GHL location's Marketing → Emails → Templates library. Use this when repurposing social posts as newsletter copy, drafting outbound campaigns from scratch, or pre-building a series of emails an operator will then send via the…
GoHighLevel CRM Integration — use when adding prospects to GoHighLevel, managing the sales pipeline, creating contacts, updating opportunity stages, triggering workflows, or performing any GHL/CRM automation task. Requires GHL API v2 credentials in your .env file.
GoHighLevel Social Planner — schedule and publish posts to Facebook, Instagram, LinkedIn, Twitter/X, TikTok, and YouTube via the Social Planner API. Supports image, video, and carousel posts with draft, scheduled, or immediate publishing. Use this when you need to post to multiple social channels from one place…
Autonomous marketing experiment engine — use when running A/B tests on ad creative, email subject lines, landing pages, outreach copy, or any marketing variable. Tracks experiments with real statistical rigor (bootstrap CI + Mann-Whitney U), auto-promotes winners to a living playbook, and generates weekly scorecards.…
Image Generation — use when the user needs to create, generate, or edit images. Supports photorealistic content creation, marketing visuals, social media graphics, product imagery, and ad creatives using Flux Pro (or any fal.ai model) via OpenClaw's built-in generateimage tool.
Instantly.ai Cold Email Platform — use for: sending cold emails, managing campaigns, building sequences, lead management (add/search/list/verify), lead list management, email verification, managing sending accounts, and deliverability. Instantly's B2B Lead Finder database is NOT available via API — use the Instantly…
Ad Performance Analyst — use when the user asks about ad performance, campaign data, spend, ROAS, conversions, impressions, clicks, or any advertising metrics for Google Ads or Meta (Facebook/Instagram) Ads. Reads pre-fetched JSON data files from the ad-data/ directory in your workspace.
Porkbun Domain Manager — use when purchasing domains, checking availability, setting nameservers, or setting up the full domain pipeline for cold email infrastructure (Porkbun → Cloudflare → Instantly). Requires PORKBUNAPIKEY and PORKBUNSECRETKEY in .env.
QuickBooks Online Integration — use when pulling financial reports (P&L, Balance Sheet, Cash Flow) from QuickBooks Online. Requires OAuth 2.0 credentials in .env. Works with the finance-ops skill for full CFO analysis.
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