messaging

messaging is a skill for Claude Code from fullymiddleaged/Clawness. It costs 135 tokens per session (1,231 once invoked), scanned A, original, MIT.

A copywriting workflow for customer-facing product text, such as landing pages, buttons, onboarding screens, pricing pages, and empty states. It first reviews existing text and drafts a message brief for approval.

In plain words
What is it for?
Use it to plan or rewrite copy for a landing page, onboarding flow, pricing page, empty state, app-store listing, or other marketing surface.
Why use it?
It helps replace product-centred wording with copy that explains the customer's problem and benefit. Approval before editing reduces the risk of changing text that users see without review.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the clawness plugin — 13 skills, 7 agents shipped together

Good fit Use it to plan or rewrite copy for a landing page, onboarding flow, pricing page, empty state, app-store listing, or other marketing surface.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/fullymiddleaged/clawness/messaging
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add fullymiddleaged/Clawness --skill messaging
Clone the repo
git clone --depth 1 https://github.com/fullymiddleaged/Clawness

Made for: Claude Code.

Or install clawness, the plugin that ships this one along with the rest of its 13 skills, 7 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for messaging

README.md
[![agentmods](https://agentmods.dev/badge/skills/fullymiddleaged/clawness/messaging/github.svg)](https://agentmods.dev/skills/fullymiddleaged/clawness/messaging)
Your own site
<a href="https://agentmods.dev/skills/fullymiddleaged/clawness/messaging"><img src="https://agentmods.dev/badge/skills/fullymiddleaged/clawness/messaging/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for messaging

Your own site · 80×15
<a href="https://agentmods.dev/skills/fullymiddleaged/clawness/messaging"><img src="https://agentmods.dev/badge/skills/fullymiddleaged/clawness/messaging.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 135 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,231 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00135 $0.01231
Opus 5.5 $0.00054 $0.00492
Sonnet 5.5 $0.00027 $0.00246
Haiku 4.5 $0.00014 $0.00123

Measured 13d ago against content hash ef15883f2bca, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

messaging scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/messaging/SKILL.md · 100 lines

How it starts

The opening of the file, as written. The whole thing — 100 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer-as-hero messaging

Most product copy describes the product: its features, its stack, its history. People skim past that, because they're looking for their own problem. This skill rewrites copy as a short story where the customer is the hero, the product is the guide that helps them win, and every screen answers "what's in it for me?" within a few seconds.

Say this before you start. Copy changes are visible to every user. Whether the user typed /clawness:messaging or you reached for this skill yourself: scan, draft the brief, and stop for approval before editing any copy.

Argument

/clawness:messaging [surface]. The surface is what to work on: landing, onboarding, pricing, empty-states, a route, or a file. With no argument, find the highest-traffic surface (usually the landing page or first-run screen) and propose starting there.

The brief (seven parts, one line each)

Part Question it answers Bad sign
Hero Who is the customer, and the ONE thing they want here? "Everyone"; several wants
Problem What's in their way: the external obstacle, how it makes them feel, why it's unfair Only the external problem; nobody buys a fix for a feeling they weren't shown
Guide Why trust us: empathy ("we get it") plus proof (numbers, logos, reviews) Bragging with no empathy, or empathy with no proof
Plan Three or fewer steps from where they are to using it A feature list instead of steps
Call to action One direct CTA ("Start free") plus one low-commitment one (a guide, a demo) Several competing primary buttons; "Learn more" as the only CTA
Stakes What it costs them to do nothing Fear-mongering, or nothing at all
Success Their life after: concrete, visual, specific "Unlock your potential"

The brief is the deliverable that matters. Copy is just the brief applied to a screen.

Steps

1. Scan the existing copy

Find where copy lives: route files and components for hero sections and CTAs, i18n message catalogs (the best source: every user-facing string in one place), CMS or Markdown content, <title>/meta descriptions, app-store listings. Read the README and any docs for who the product is for. Collect the current headline, subhead, primary CTA, and section headings for the surface.

Read the full file on GitHub · 100 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 100 lines · 135 tokens per session scan A ef15883f2bca

Subscribe to this mod's changes

messaging is a skill published in the GitHub repository fullymiddleaged/Clawness (5 stars, last pushed 13d ago), licensed MIT. It adds 135 tokens to every session and 1,231 once invoked, about $0.0005 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-04.

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