Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx agentmods add skills/getcrew44/crew44/positioning-statementnpx skills add getcrew44/crew44 --skill positioning-statementgit clone --depth 1 https://github.com/getcrew44/crew44What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5 | $0.00036 | $0.02157 |
| Opus 5 | $0.00018 | $0.01078 |
| Sonnet 5 | $0.00007 | $0.00431 |
| Haiku 4.5 | $0.00004 | $0.00216 |
Grade A, and why
positioning-statement scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 231 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Purpose
Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from alternatives. Use this when you need to align stakeholders on product strategy, guide messaging, or test if your value proposition is crisp and defensible.
This is not a tagline or elevator pitch—it's a strategic clarity tool that forces you to make hard choices about target, need, and differentiation.
Key Concepts
The Geoffrey Moore Framework
From Crossing the Chasm, Moore's framework splits positioning into two parts:
Value Proposition:
- For [target customer]
- that need [underserved need]
- [product name]
- is a [product category]
- that [benefit statement]
Differentiation Statement:
- Unlike [primary competitor or competitive alternative]
- [product name]
- provides [unique differentiation]
Why This Structure Works
- Forces specificity: You can't say "for everyone" or "unlike all competitors"
- Exposes assumptions: If you can't fill in "unlike X," you may not have defensible differentiation
- Focuses on outcomes, not features: "That reduces churn by 40%" beats "that has analytics"
- Category anchors perception: Saying "is a CRM" vs. "is a workflow tool" changes how buyers evaluate you
Anti-Patterns (What This Is NOT)
- Not a tagline: "Positioning" ≠ "Nike: Just Do It"
- Not a feature list: Don't say "that provides AI, automation, and integrations"
- Not generic: "For businesses that need efficiency" = positioning theater
- Not aspirational fluff: "That revolutionizes productivity" without specifics is noise
When to Use This
- Defining a new product or major pivot
- Aligning exec/founder/PM/marketing on strategy
- Testing if your differentiation is real or imagined
- Before writing PRDs, launch plans, or sales collateral
When NOT to Use This
- For internal tools with captive users (positioning is for markets)
- When you're still in problem validation (position after you know the problem)
- As a substitute for customer research (this synthesizes insights, doesn't create them)
What ships with it
2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 2d ago First seen · 231 lines · 36 tokens per session scan A ee29c16f39d3
positioning-statement is a skill published in the GitHub repository getcrew44/crew44 (359 stars, last pushed 2mo ago), licensed MIT. It adds 36 tokens to every session and 2,157 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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